Bad Bunny is set to perform in Brazil for the first time, following the success of his Grammy-winning album and Super Bowl halftime show. The performances are expected to help him consolidate his popularity in the country, where he has not yet achieved the same level of success as he has globally.
Bad Bunny has dominated global charts, but he has not had the same success in Brazil, a country notoriously hard for foreign stars to win over due to a devotion to national artists. However, a shift that began with his Grammy-winning album “Debí Tirar Más Fotos” may accelerate further after his first-ever gigs in Brazil on Friday and Saturday in Sao Paulo.
According to Felipe Maia, an ethnomusicologist, “It’s the best time to try and unlock a country like Brazil, at a time when he’s managed to dominate practically the entire world.” Bad Bunny’s average streams grew by 426% on Spotify in Brazil in the week following his Super Bowl halftime show, with many songs experiencing massive streaming surges.
Sold-out Shows
Bad Bunny’s performances in Brazil have sold out quickly, with tickets on Ticketmaster ranging from $50 to $210. Resellers were selling tickets for more than $830, over 2.5 times the minimum monthly wage in Brazil. The fever around Bad Bunny has made headway in Brazil, particularly since “Debí Tirar Más Fotos,” with many fans singing along to his songs and requesting them at parties.
Flávia Durante, a Sao Paulo-based DJ, said that some Brazilians have a tendency to see Spanish-language music as corny due to the association with Mexican telenovelas, but that Bad Bunny pierced a bubble with his latest album. “Nowadays everyone knows all the songs, they sing along and really get into it. I normally play him at the peak of the night,” Durante said.
‘Latino Resistance’
Bad Bunny’s global success, including in Brazil, “reinforces that we’re part of this — that we belong,” said 22-year-old Diogo da Luz, a longtime fan of the Puerto Rican ahead of Friday’s concert. For Nicole Froio, a Colombian Brazilian writer, Bad Bunny “represents a Latino resistance” and has kept his music almost entirely in Spanish, inspiring her to be who she is and let everyone else deal with it.
As Bad Bunny takes the stage in Brazil, he is poised to win over the hearts of his fans and further solidify his position as a global superstar. With his unique sound and style, he is sure to make a lasting impression on the Brazilian music scene and beyond. For more information on Bad Bunny’s performances and music, visit Associated Press and Billboard.
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