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Welcome to the Week in Fashion, Bazaar’s at-a-glance guide to what the industry is talking about.
Jennie, Missy Elliott, and More Lead New Adidas Originals Campaign
“The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change,” Annie Barrett, the vice president of marketing at Adidas Originals said in a new statement.
Earlier this week, a new campaign titled “Superstar: The Original” was launched in support of the game-changing sneaker. Adidas Originals recruited a roster of stars, including Missy Elliott, Jennie, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, and Gabbriette to model the silhouette and capture its global influence.
“From street corners to global stages, it’s been worn by those who don’t wait for permission to lead,” Barrett added. “This campaign isn’t about looking back—it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
Along with a series of stark black-and-white shots, the campaign also consisted of a short film directed by Thibaut Grevet and narrated by none other than Oscar winner Samuel L. Jackson.
This new campaign marks the beginning of an Adidas Originals world tour, which will consist of a series of starry performances from high-profile musical stars, as well as other key events that will celebrate the brand’s signature products. Learn more about that here.
Troye Sivan Teams Up With Henry Zankov for Debut Textile Collection
In case you didn’t know, Troye Sivan is venturing outside of the world of music. He may be known for his pop hits, but back in 2023 the Australian singer launched a lifestyle brand called Tsu Lange Yor (Yiddish for “to long years”) with his brother Steele Mellet. Now, the brand is teaming up with revered knitwear designer Henry Zankov for a new line of luxurious textiles.
“On the day I moved into my house, I draped one of @zankov’s blankets over the sofa (you can see it in basically all the pics I’ve ever posted – it’s the black and white one),” Sivan wrote on Instagram. “It’s become part of the fabric of the home and slept with me mannyyyy a night on the couch. This @tsulangeyor x @zankov collaboration is about creating that same kind of enduring, simple beauty – pieces that feel like you’ll have them forever.”
The collection will consist of a throw, a sweater, and a beanie offered in hues of sandstone, charcoal, and elephant blue—all made from Australian merino wool and cashmere. You can sign up for early access to the capsule here.
An Off-Broadway Play Based on the Life of Lee McQueen Is Coming to NYC
The life of Lee Alexander McQueen is getting the theater treatment. A new off-Broadway production, titled House of McQueen, will begin previews this August and open on September 9. Luke Newton, known for playing Colin Bridgerton on the smash Netflix series Bridgerton, will portray the iconic designer, while Broadway veteran Emily Skinner will portray McQueen’s mother, Joyce.
The logline on the show’s official website reads: “House of McQueen is a visceral new Off-Broadway play that dives into the mind of Alexander McQueen, where fashion becomes art, pain becomes beauty, and the runway is a battlefield. Step into the world of a genius who dared to wear his heart on his sleeve and paid the price.”
Other members of the cast include Catherine LeFrere, Denis Lambert, Jonina Thorsteinsdottir, Joe Joseph, Fady Demian, Spencer Petro, Margaret Odette, Tim Creavin, Cody Braverman, Matthew Eby, and James Evans.
Directed by Sam Helfrich, the play was also produced by Rick Lazes, with creative direction from McQueen’s nephew, Gary James McQueen. It will run through November at the Mansion in Hudson Yards. Get your tickets here.
Musée des Arts Décoratifs Unveils Exhibition Dedicated to Paul Poiret
Famed couturier and fashion designer Paul Poiret is being celebrated with a new major monograph at the Musée des Arts Décoratifs in Paris.
Open through January 11, 2026, “Paul Poiret: Fashion Is a Feast” is an exhibition that commemorates the designer, who is credited with the dismissal of corsets from popular fashion, thanks to his revolutionary designs and free-flowing silhouettes.
“Fashion is a Feast is an immersive journey into the creator’s rich universe, from the Belle Époque to the Roaring Twenties,” the museum shares. “It explores [Poiret’s] creations in the fields of fashion, decorative arts, perfume, celebration, and gastronomy. Through 550 works (clothing, accessories, fine and decorative arts), the exhibition highlights his lasting influence and reveals the extent of his creative genius. It is a fascinating journey into the world of a man whose legacy continues to inspire contemporary fashion designers, from Christian Dior in 1948 to Alphonse Maitrepierre in 2024.”
You can get your tickets to see the exhibit here.
Mikey Madison, Pharrell, and Other Stars Celebrate Tiffany & Co. Opening in Ginza
The stars turned out on Thursday night as Tiffany & Co. unveiled its largest Asia flagship yet, in the Ginza shopping district of Tokyo, Japan.
A number of celebrities attended the exclusive event, including Oscar-winning Anora star Mikey Madison, who also serves as an ambassador for the luxury jewelry house. Other notables attendees were Pharrell Williams, Anderson.Paak, ENHYPEN members Jake and Sunghoon, Ai Tominaga, Baifern, Ryosuke Yamada, Riho Yoshioka, Miho Kannno, Haruka Igawa, Kotaro Yoshida, Rinko Kikuchi, Juri Ueno, Sho Wad, and Atsuro Watabe.
The Ginza flagship was inspired by Tiffany & Co.’s iconic Fifth Avenue storefront, The Landmark, and it was designed by Jun Aoki, who gave the build a crystalline facade in, what else, but a Tiffany Blue shimmer.
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