Paris Hilton has moved beyond socialite status as she launches yet another brand.
From fragrances to kitchenware, Hilton’s name is on seemingly everything, and now, she’s moved further into the beauty space with the launch of her new skincare brand, Parivie.
To celebrate her latest business venture, the Stars Are Blind singer spared no expense, throwing an over-the-top hot pink bash that looked both fabulous and fun.
There were tons of balloons, a wall of roses, and a mirror that were perfectly branded for photos with all the guests. There was a DJ booth where Hilton even made a cameo and unsurprisingly, everything was pink.
Hilton made sure to match her outfit with the party decor by wearing a gorgeous hot pink sequined dress that featured cap sleeves and a short, slightly pleated skirt. She paired the party dress with sheer pink gloves that came up over her elbows, rhinestone sunglasses and a chunky blinged out choker.
To pull the whole outfit together, Hilton carried a sparkly heart-shaped bag with the name of her brand emblazoned across the side.
The video caption read, “What an unforgettable night celebrating the launch of my new skincare line, @ParivieBeauty! ✨💖 I’m so grateful for all the support and felt so much surrounded by my incredible friends and family at @ZeroBond. 🥳”
She continued, “Parívie is all about embracing your natural beauty and feeling your most confident self 🥰 I’m so grateful for every one of you and so excited for you to start experiencing the products 🧖🏼♀️ Be sure to follow @ParivieBeauty and shop the full collection now at Parivie.com 💖”
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There were several famous faces at the event, including Martha Stewart, who could be seen giving the Parivie founder air kisses in the video.
