Former Miss Universe Olivia Culpo has partnered with Abercrombie & Fitch to design a nostalgic NFL fashion collection, drawing direct inspiration from Princess Diana’s iconic ’90s athleisure style to create practical yet chic game-day wear for modern football fans.
The Royal Inspiration Behind Culpo’s NFL Collection
Olivia Culpo’s new NFL fashion collaboration with Abercrombie & Fitch carries a surprising royal pedigree. The former Miss Universe revealed that Princess Diana’s iconic off-duty style served as the primary inspiration for her three-piece collection designed as part of the brand’s ‘In Her Own League’ campaign.
“I wanted it to feel lived in and nostalgic,” Culpo explained, “and everybody knows those iconic Princess Diana photos, of her leaving the gym in her mock neck turtleneck and biker shorts.” This direct reference to Diana’s timeless athletic wear informs the entire collection’s aesthetic—blending comfort with sophisticated style in a way that transcends typical sports merchandise.
Meet the ‘In Her Own League’ Campaign Participants
Culpo isn’t the only NFL significant other bringing style expertise to the campaign. She’s joined by three other women who understand the unique fashion demands of game days:
- Chloe Kim: Olympic snowboarder and girlfriend of Cleveland Browns defensive end Myles Garrett
- Allison Kucharczyk: Podcast host and wife of former NFL player Isaac Rochell
- Brooklyn Adams: Nurse and girlfriend of Detroit Lions wide receiver Amon-Ra St. Brown
The campaign aims to celebrate women’s contributions to football culture beyond the field, acknowledging that fashion represents a significant part of the game-day experience for many female fans.
Culpo’s Three Signature Pieces
The San Francisco 49ers star’s wife designed three versatile items that reflect both her personal style and practical needs as a new mother. All pieces feature the 49ers’ traditional gold and scarlet colors, though the collection is available for other teams as well.
The Mockneck Sweatshirt
Culpo describes this piece as “oversized” and “comfortable,” directly channeling the cozy yet polished aesthetic of Princess Diana’s athletic wear. Perfect for both stadium seating and couch viewing, the sweatshirt represents the collection’s emphasis on versatility.
The Leather Jacket with Patches
This standout piece embodies the “timeless” quality Culpo sought to achieve. She compared it to vintage finds she typically sources from secondhand retailers like eBay, noting that a quality leather jacket becomes a wardrobe staple that “you’ll want to keep reaching for and reuse again.”
The Practical Camisole
As a new mother to daughter Colette McCaffrey, Culpo prioritized utility in her designs. The camisole addresses the practical needs of breastfeeding mothers while maintaining style—a reflection of how her fashion priorities have evolved since becoming a parent.
From Miss Universe to NFL Fashion Designer
Culpo’s fashion credentials extend far beyond her current role as an NFL wife. The Rhode Island native first gained national attention when she won Miss USA in 2012, followed by the Miss Universe title later that year. Her transition from pageant queen to fashion influencer has been marked by collaborations with major brands and a growing reputation for sophisticated, wearable style.
Her relationship with Christian McCaffrey has given her unique insight into the specific fashion needs of football fans. As she told People, “I feel like Abercrombie has done an incredible job of growing with us. As somebody who was a consumer growing up and as somebody who now also loves a brand, they’ve really been able to grow with the times and provide something that everyone needs.”
Game-Day Style Advice from a Pro
With experience dressing both herself and her daughter for football games, Culpo has developed savvy strategies for game-day fashion. Her key advice centers on building outfits around one statement piece to simplify decision-making.
“Tasked with dressing herself and her daughter on game days, Culpo has gotten savvy about pulling together stylish silhouettes on a time crunch,” the original report noted. “Her outfit advice is to base a look on one ‘key’ item, whether that be a jacket, boot or pair of jeans. That just takes a lot of the guesswork out.”
This practical approach reflects the evolution of NFL fan wear from simple jerseys to sophisticated fashion statements that work equally well at stadiums, sports bars, or home viewing parties.
Why This Collaboration Matters
The partnership between Abercrombie & Fitch and the NFL represents a significant shift in how sports leagues approach fashion merchandise. By collaborating with style influencers like Culpo rather than relying solely on traditional athletic apparel companies, the NFL acknowledges the growing importance of fashion-forward fan wear.
As the NFL’s official fashion partner, Abercrombie brings its “all-American feel and heritage as a brand” to football merchandise, creating pieces that work as everyday wear beyond game days. The collection is available online and in stores, offering fans across different teams the opportunity to upgrade their game-day wardrobe with pieces that balance comfort and style.
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