The iconic Kardashian-Jenner clan has once again redefined Halloween, with Kim Kardashian, her daughter North West, and matriarch Kris Jenner embracing the digital age by transforming into the beloved TikTok comedy family Jay Guapõ, Pink Cardigan, and Chrissy G. This multi-generational tribute, spearheaded by 12-year-old North, has taken social media by storm, continuing the family’s renowned tradition of elaborate and culturally resonant costumes.
Halloween 2025 brought a delightful surprise from one of pop culture’s most influential families, as Kim Kardashian, her eldest daughter North West, and momager Kris Jenner debuted their highly anticipated costumes. Ditching traditional spooky themes, the trio embraced a modern comedic twist, dressing as a viral family of New York City-based prank TikTokers: Jay Guapõ, Pink Cardigan, and Chrissy G.
The elaborate transformation was primarily driven by North West, 12, who reportedly introduced her mother and grandmother to the popular online personalities. In a series of videos shared on Kim and North’s joint TikTok account, the family’s commitment to character was evident, sparking widespread admiration across social media platforms. As Kim herself joked in the comments, “North put me on.”
Embodying the Viral TikTok Sensations
Each member of the Kardashian-Jenner trio meticulously replicated the signature looks and antics of their chosen TikTok alter egos. Kim Kardashian, 45, donned fake tattoos and facial hair to embody Jay Guapõ, a New York-based comedian known for his energetic dancing and prank videos. Her costume featured a vibrant blue blazer, matching pants, and high-top black sneakers, capturing Guapõ’s distinctive style, as reported by TMZ.
North West, showcasing her keen eye for detail, perfectly portrayed Pink Cardigan, Jay Guapõ’s younger sibling. Her costume included a light pink jacket, black leggings, and curly hair, mirroring the influencer’s playful persona. Completing the generational ensemble, Kris Jenner, 69, transformed into Chrissy G, the on-screen mother figure of the TikTok duo, sporting a black sweater and a striking red wig. Kris even showcased her own dance moves, adding an extra layer of authenticity to their performance.
The Viral Reaction and Fan Excitement
The Kardashian-Jenner family’s tribute quickly caught the attention of the original TikTok stars. Jay Guapõ himself shared his excitement in his own TikTok video, exclaiming in the caption, “nah chat we made ittttt.” This interaction, along with Kim’s acknowledgment of North’s role in the costume choice, further amplified the buzz around their creative Halloween effort. Fans flooded social media with praise, labeling the costumes as “iconic” and “Halloween gold,” appreciating the family’s willingness to engage with contemporary internet culture.
A Rich History of Halloween Costume Connoisseurship
The 2025 TikToker transformation is just the latest entry in the Kardashian-Jenner family’s storied history of elaborate Halloween costumes. Known for consistently pushing the boundaries of creativity, they have become true costume connoisseurs over the years, delighting fans with diverse and imaginative ensembles. Their commitment to Halloween often involves multiple outfits, meticulous styling, and elaborate recreations of pop culture moments.
Looking back at previous years, North West has frequently been a driving force behind these memorable looks, demonstrating her evolving taste and influence on the family’s choices. Here’s a brief recap of some of their past celebrated Halloween costumes:
- 2024: North as Tyler, the Creator and H.E.R.
Last year, North West showcased her musical inspirations with a dual costume. She first paid homage to rapper Tyler, the Creator, meticulously recreating his iconic blue suit and blonde bob look from his 2019 “Igor” album. North added her own spin by swapping Tyler’s pants for a matching mini skirt, accessorizing with a microphone and black sunglasses, as reported by People.
Later in 2024, North teamed up with a friend to recreate Usher and H.E.R.’s 2024 Super Bowl performance. North donned a replica of H.E.R.’s black and white latex catsuit, complete with a fake guitar, while her friend channeled Usher in an all-white outfit adorned with a single white glove.
- 2023: Kim and North as “Clueless” Characters
In 2023, Kim Kardashian and North West collaborated for an iconic mother-daughter costume, bringing to life characters from the beloved 1995 rom-com “Clueless.” Kim perfectly embodied Alicia Silverstone’s Cher Horowitz, complete with blonde locks, a yellow plaid skirt and blazer, and white knee-high socks. North, meanwhile, transformed into Stacey Dash’s Dionne Davenport, sporting a black plaid ensemble, signature floral hat, and braided hair.
Their dedication extended to posing in front of a white Jeep, reminiscent of Cher’s vehicle in the movie, further solidifying their status as Halloween costume trendsetters. These detailed recreations highlight the family’s deep appreciation for film and pop culture, a sentiment that resonates even with our classic film community, as they capture the essence of iconic moments.
The Evolving Face of Family Traditions
This year’s choice of TikTok influencers for Halloween underscores the Kardashian-Jenner family’s remarkable ability to stay connected with contemporary trends, bridging generational gaps through shared cultural experiences. While Kim Kardashian shares North West with ex-husband Kanye West, their family unit also includes children Saint, 9, Chicago, 7, and Psalm, 6. The tradition of elaborate costumes serves not only as a public spectacle but also as a cherished family activity, with North increasingly taking on the role of creative director for their collective looks.
The embrace of viral internet culture by such a high-profile family speaks volumes about the shifting landscape of entertainment and influence. It demonstrates that for the Kardashians, Halloween is more than just a holiday; it’s an annual opportunity to make a statement, celebrate creativity, and connect with their vast audience across multiple generations and platforms.
