Chuck Bass is back—but not in the way that you think.
Ed Westwick revived the beloved Gossip Girl character for a one-time-only promotion of Lancome’s Juicy Tubes.
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“Secrets, scandals & juicy tubes,” the caption on the video that nearly broke the internet reads.
“Kisses are better with Juicy Tubes,” the actor states in the video, alluding to the iconic limo kiss scene (featuring shade Marshmallow Electro) with Blair Waldorf (played by Leighton Meester) on the teen drama, before cheekily adding, “certainly more memorable.”
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Fans were completely shook by the promotion, commenting, “ICONIC. Best ad I’ve seen in a long time!!! 👏🔥” and “The nostalgia we needed 👏.”
“Only chuck bass can nail this type of commercial,” someone else added, as another chimed in, “I’m Chuck Bass” GETS ME EVERY TIME.”
One fan tapped into their inner Gossip Girl, writing, “Spotted: Chuck Bass buying Blair’s fave Lancôme gloss. Is he planning a juicy kiss to go with it? Stay tuned. XOXO, Gossip Girl 💋”
Many others praised the brand stating, “ok you win” and “add to cart,” while a few called for a sequel.
Lancôme’s Y2K-inspired campaign celebrates 25 years of its iconic Juicy Tubes lip gloss and features collabs with major stars like Westick, Paris Hilton, Chad Michael Murray, Rachel Bilson and more, as they share the “secrets behind the best kisses from the 2000s – all connected by Juicy Tubes.”
Related: Y2K Nostalgia Sweeps Fans as Lancôme Unveils Juicy Tubes 25th Anniversary with 2000s Icons
