This morning brought major news from Paris—Jonathan Anderson will succeed Maria Grazia Chiuri, taking over both womenswear and couture at Dior. (The Irish designer was initially confirmed to Dior Men in April.)
“Jonathan Anderson is one of the greatest creative talents of his generation. His incomparable artistic signature will be a crucial asset in writing the next chapter of the history of the house of Dior,” said Bernard Arnault, CEO and chairman of LVMH, in a statement.
The move marks a historic unification of the brand. Anderson’s reign will be the first time all lines will be under the umbrella of a single designer since the era of Mr. Dior (Dior Monsieur was externally licensed by the company before rebranding to Dior Homme and debuting on the runway under Hedi Slimane for fall 2001).
“I am convinced that he will bring a creative and modern vision to our house, inspired by the fabulous story of Monsieur Dior and the codes he created. He will be supported by our teams and our incredible ateliers who will bring his creativity to life,” said Delphine Arnault, chairman and CEO of Christian Dior Couture, in a statement.
However, the assignment is no small task. As the sole leader, Anderson will be responsible for 10 collections a year (not to mention capsules and exhibitions!)—including two couture collections (in comparison to his nine at Loewe).
Over the last decade, Anderson deftly established himself as a generational wunderkind, maneuvering between his own label and Loewe while crafting clear narrative threads between the two. Now, the move from the brand that he radically transformed up to the helm of LVMH’s crown jewel places him firmly in the company of industry greats. If anyone in the current creative director market is up for such a task, Anderson certainly seems like the right fit.
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