A frustrated Jamie Lee Curtis went straight to the top at Meta seeking to have the company remove an AI-generated commercial that featured her likeness for “some bullshit that I didn’t authorize, agree to or endorse.” Shortly after she posted her appeal on Instagram to Meta CEO Mark Zuckerberg, a company rep said it had removed the fake ads.
“It’s come to this @zuck,” Curtis wrote in a the Instagram post Monday, tagging the Meta chief. “Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullshit that I didn’t authorize, agree to or endorse.”
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Curtis, who has 6.1 million Instagram followers, soundtracked her post with Aretha Franklin’s “Integrity,” from the singer’s album “Who’s Zoomin’ Who?”
Meta spokesman Andy Stone said in an email to Variety that the ads in question violated the company’s policies “and have been removed.”
In the Instagram post, Curtis did not identify the fake AI-generated ad, but said it used footage from an interview she gave to MSNBC host Stephanie Ruhle about the devastating wildfires in Los Angeles area earlier this year.
“If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth,” the actor-producer-director wrote.
Over the years, Curtis has appeared as a paid spokesperson for Activia yogurt, L’eggs pantyhose and Hertz.
Curtis concluded in her post addressed to Zuckerberg, “I’ve been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you. Thank you in advance, JLC.”
Last November, Curtis announced that she had deactivated her account on X/Twitter, which is owned by tech mogul Elon Musk, offering the Serenity Prayer by way of comment: “God, grant me the serenity to accept the things I cannot change. Courage to change the things I can. And the wisdom to know the difference.”
Curtis, 66, has starred in films including the “Halloween” horror franchise, “True Lies” and “Everything Everywhere All at Once,” for which she won a best supporting actress Oscar. She co-stars with Lindsay Lohan in Disney’s “Freakier Friday,” a sequel to the duo’s 2003 comedy due to hit theaters Aug. 8, 2025.
Here is Curtis’ open letter to Zuckerberg:
View this post on Instagram
A post shared by Jamie Lee Curtis (@jamieleecurtis)
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