While Cindy Crawford‘s lookalike daughter Kaia has been making headlines lately as she follows in her mother’s footsteps, the supermodel’s son Presley generally keeps a lower profile than his little sister. Still, the 25-year-old is busy carving out his own career — and he’s grateful for his mom’s guidance.
Presley and Kaia, 23, recently sat down with Cindy, 59, to talk to the Today show about what it was like growing up as the children of one of the world’s most famous models of all time.
In an interview that aired on May 8, Presley said he was completely aware of the fact that his mother was a celebrity when he was a kid.
“It was definitely the attention, like when people would walk by and you’re like, ‘Oh my God, that’s Cindy Crawford.’ I was like, ‘Yeah, yeah. I think. I’m pretty sure it is,’” he said.
But even though Cindy encouraged her kids to try out modeling for themselves, with Kaia working with her mom in commercials as a toddler and later joining her on the cover of Vogue, she never pushed them.
“You are so not a stage mom,” Kaia told Cindy, with Presley agreeing, “Not at all.”
Presley has plenty of impressive credits under his belt already, having modeled for the likes of Calvin Klein, Moschino, Tommy Hilfiger and Dolce & Gabbana. Now, Kaia and Presley are joining Cindy and dad Rande Gerber to star in California lifestyle brand Vuori’s Spring/Summer 2025 campaign.
“I think it’s given my dad and I, and the rest of the family, as well, an opportunity to be creative in a way where we typically don’t all have an interest in one thing,” Presley said. “I think that kind of opened up a new a new door.”
The new campaign is a positive step towards the future for Presley, who spoke out about his mental health issues during a during a 2023 interview on the podcast Studio 22.
“Having struggled with mental health, depression and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do,” he said.
“[Mental health] is an issue,” Presley continued. “It is such a big part of my life. It’s a 24/7 job, and there’s so much to it. That’s really what I want to do: help people, whether you’re depressed, you’re struggling with something that is having a negative effect on your body. I mean it could be anything, and there’s no judgment.”
