Dive into the exquisite details of Meghan Markle’s 2025 ‘As Ever’ holiday collection, where each product, from bespoke candles to celebratory wines, discreetly celebrates her family—Prince Harry, Prince Archie, and Princess Lilibet—and offers a glimpse into her personal life and entertaining philosophy.
On October 28, 2025, the Duchess of Sussex, Meghan Markle, unveiled her highly anticipated first holiday collection for her lifestyle brand, As Ever. More than just a seasonal offering, this meticulously curated line is brimming with intimate details and subtle tributes to her husband, Prince Harry, and their two children, Prince Archie and Princess Lilibet. Fans are delighted by the personal touches woven into everything from luxurious candles to sparkling wines and artisanal fruit spreads.
The collection, described by the brand as “thoughtfully curated…designed for giving, gathering, and elevating every occasion with beauty and warmth,” reflects Meghan’s desire to share elements of her own home life. From elegant, hand-poured candles to golden California honey, each item aims to offer something special, making every occasion feel more personal and warm.
A Personal Touch in Every Product: Unpacking As Ever’s Tributes
Meghan, 44, has ensured that her latest As Ever drop includes deeply personal elements, paying homage to Prince Harry, 41, Prince Archie, 6, and Princess Lilibet, 4. These tributes are subtly integrated into the products’ names, scents, and even their vintage years, offering fans a unique connection to the Duchess’s family life.
Signature Candle No. 519: A Wedding Day Reminiscence
At the heart of the collection is the Signature Candle No. 519, priced at $64. This candle is not just a scent; it’s a direct nod to Meghan and Harry’s wedding day on May 19, 2018. The number 519 directly references this significant date, celebrating seven years of marriage.
The candle’s description evokes “warm sunshine and blue skies, surrounded by love and laughter,” and “the freshness of a day in the English countryside.” Its scent profile includes Moroccan mint leaf, cardamom, and tea leaves. The Moroccan mint leaf is a poignant reference to the couple’s three-day official royal visit to Morocco in February 2019, which was notably their last trip before welcoming Prince Archie. According to reports from USA Today, the couple’s wedding was a truly cherished memory.
Fans will recall Meghan previously mentioning her and Harry’s fondness for mint tea at home, further cementing the personal connection of this signature scent.
Signature Candle No. 084: Echoes of Home and Meghan’s Birthday
The brand’s other signature candle, No. 084, also priced at $64, honors Meghan’s August 4 birthday. It celebrates her as the brand’s founder, highlighting her “love, intention and care” in curating the collection. Born and raised in Los Angeles, Meghan’s Californian roots are reflected in the candle’s scent, which features fresh water lotus, sandalwood, and California poppy.
This scent is described as “the scent that warms Meghan’s family home,” designed to capture an “elevated coziness that feels like a hug.” It provides a sensory connection to the warmth and comfort of her Montecito residence.
The 2021 Napa Valley Brut: A Toast to Princess Lilibet
For those looking to celebrate, As Ever’s latest wine offering is the 2021 Vintage Napa Valley Brut, available for $89. This sparkling wine, sourced from Napa Valley, holds a special significance: 2021 is the birth year of Princess Lilibet Diana. The vintage year transforms the brut into a subtle and celebratory tribute to Meghan and Harry’s daughter.
The wine itself boasts notes of green apple and pear, accents of citrus and white peach, and a subtle hint of star fruit, offering a balanced brightness and a crisp, elegant finish that Meghan herself, a known enthusiast of fruit boards, would appreciate.
Sweet Gestures: Honey and Mulling Kits Inspired by Family Life
The holiday collection also introduces a Sage Honey with Honeycomb for $32. Beekeeping has become a cherished pastime for Meghan, who previously shared a video of herself and Princess Lilibet harvesting honey. While the commercial honey is not from her personal apiary, it represents a beloved family activity.
Further reflecting Meghan’s home life, the collection includes Spiced Cider Mulling Spice Kit and Hot Toddy Mulling Spice Kit, each priced at $16. These kits are inspired by her popular Netflix series, “With Love, Meghan,” where she demonstrated her effortless entertaining style. She enjoys opening her door “barefoot” with an “apron on” and offering guests a warm, spiced beverage from a pot on the stove, encouraging them to help themselves and feel instantly at home.
As Ever’s Evolution: From American Riviera Orchard to a Holiday Phenomenon
The journey of As Ever began in March 2024, when it was initially announced as American Riviera Orchard, before its official launch in April. The brand’s development runs parallel with Meghan’s Netflix food and lifestyle TV show, “With Love, Meghan,” which premiered in March, returned for a second season in August, and is set to have a holiday special in November. This collaboration with Netflix’s consumer product group underscores the integrated nature of her projects.
The brand has seen immense popularity, with products frequently selling out within hours. Meghan spoke at a Fortune’s Most Powerful Women Summit earlier this month, where she recounted how a target to “10 times the inventory for the next seasonal drop” still resulted in a four-hour sell-out, highlighting the overwhelming demand.
While some price points have increased from previous drops (candles now $64, sparkling wine $89, compared to earlier items under $30), the brand continues to connect with consumers eager for a piece of the Duchess’s curated lifestyle. This venture echoes her previous success with her highly popular lifestyle blog, The Tig, which she shuttered in 2017, as reported by USA Today.
Community Reactions and the Duchess’s Vision
The launch of As Ever has met with a mixed public response. Early product packaging drew comparisons to perfume bottles and raised environmental concerns due to its elaborate design. Critics like Meghan McCain and Bethenny Frankel have expressed skepticism, calling it her “ninth rebrand.”
However, Meghan remains steadfast in her vision. She told The New York Times, “I need to work, and I love to work,” adding that the brand “is a way I can connect my home life and my work.” This philosophy underpins the personal tributes in the holiday collection, turning each item into a reflection of her values and experiences, resonating with a dedicated fan base eager for authentic insights into her life.
The Full As Ever 2025 Holiday Collection List
The comprehensive 2025 holiday collection from As Ever includes a variety of thoughtfully designed products, perfect for gifting or enhancing your own festive gatherings:
- 2021 Vintage Napa Valley Brut: $89
- Signature Fruit Spread Gift Set: (Raspberry, Orange Marmalade, Strawberry) $42
- Signature Candle No. 084: $64
- Fruit Spread Trio: $36
- Honey Duo Gift Set: (Wildflower and Orange Blossom) $62
- Signature Candle No. 519: $64
- Sage Honey with Honeycomb: $32
- Spiced Cider Mulling Spice Kit: $16
- Flower Sprinkles: $15
- Hot Toddy Mulling Spice Kit: $16
- Raspberry Spread (individual): $12
- Orange Marmalade (individual): $12
- Herbal Hibiscus Tea: $14
- Herbal Lemon Ginger Tea: $14
- Herbal Peppermint Tea: $14
- 2024 Marlborough Sauvignon Blanc: $35
- 2024 Napa Valley Rosé: $35
Meghan Markle’s 2025 holiday collection for As Ever is a testament to her unique blend of entrepreneurship and personal storytelling. Each product, enriched with heartfelt family tributes, invites customers to not only enjoy high-quality goods but also to share in the warmth and joy of the Duchess’s own life and traditions.
