NEED TO KNOW
Dylan’s Candy Bar teams up with Wheel of Fortune for a themed candy collection launching Aug. 12
Interactive treats include candy paint cans, chocolate coins, and a mystery box of sweets
Available in NYC, L.A., select airport stores and online
Dylan’s Candy Bar is giving game night a sugar rush.
Launching Monday, Aug. 12, the candy retailer has teamed up with Wheel of Fortune for an exclusive capsule collection, blending the colorful fun of the classic game show with Dylan’s signature treats.
The collaboration features playful packaging and interactive treats designed to channel the joy and nostalgia of the long-running word puzzle game show. Fans can stock up on themed candy paint cans, each filled with a unique collection of goodies.
Dylan’s Candy Bar (2)
Dylan’s Candy Bar x Wheel of Fortune collaboration
“Have a Sweet Outdoor Adventure” filled with green apple candy trees, sour fruity gummy-mallow kicks and 3D fruity gummy chubby bears. The “Ready, Jet, Go!” paint can includes milk chocolate globes, fruity gummy fighter jets and sour fruity gummy stars and moons. The “Snacktime sweetness” option has fruity gummy pizza slices, Cola gummy bottles and fruity gummy hot dogs.
For game night, the “I’d Like to Solve the Puzzle” Tackle Box turns candy into a competition with treats like cherry juju coins, fruity rainbow licorice wheels and gold milk chocolate coins. Chocolate lovers can also spin their way toward the “Wheel-y Good Mega Coin,” which is an eight-inch solid milk chocolate coin wrapped in gold foil, or indulge in the “Winners Wedge Chocolate Bar Trio,” a set of dark, milk and s’mores flavored chocolate bars wrapped in vibrant Wheel of Fortune design tied with a golden bow.
For those craving a surprise, the “Sweet Surprise Wild Card Mystery Box” offers an oversized gift filled with mystery treats, from gummy red-hot chili peppers to chocolate-covered pretzel balls.
“This collection combines playful nostalgia with the excitement and joy Wheel of Fortune brings into homes across America,” says Dylan Lauren, founder and CEO of Dylan’s Candy Bar. “We’re thrilled to offer fans delicious, interactive ways to experience the spirit of the show.”
The launch coincides with the upcoming season of Wheel of Fortune, now co-hosted by Ryan Seacrest alongside the legendary Vanna White. The series is entering its 43rd season on Sept. 8 and still draws more than 21 million viewers a week, according to a press release obtained by PEOPLE.
Dylan’s Candy Bar (2)
Dylan’s Candy Bar x Wheel of Fortune collaboration
“Our friends at Dylan’s Candy Bar did an incredible job capturing the essence of Wheel of Fortune in candy form with this line,” says Suzanne Prete, President of Game Shows for Sony Pictures Television. “It’s a sweet way to give fans a taste of our beloved game show and we look forward to celebrating Dylan’s Candy Bar on the air this fall.”
The collection is available at Dylan’s Candy Bar flagship locations in New York City and Los Angeles, online at DylansCandyBar.com and select airport stores nationwide.
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Read the original article on People
