‘The Vampire Diaries’ Star Reveals Why He Is ‘Obsessed’ With Hailey Bieber originally appeared on Parade.
Hailey Bieber caught the attention of fellow entrepreneur and actor Ian Somerhalder following the success of her beauty brand, Rhode Skin.
The skincare brand has become a cult favorite among Millennials and Gen Z for its minimalist, high-performance products — especially the viral “glazed donut skin” effect created by its face toners and nourishing lip serums.
Interestingly, it’s not just the skincare that’s generating buzz lately, but also the brand’s now-iconic phone case, designed with a sleek slot to hold the lip serum—blending beauty and convenience in true Rhode fashion.
Among those who were captivated by the product’s functionality and style is The Vampire Diaries star.
In a TikTok video posted by The Absorption Company, the actor took part in a trend where employees test whether their boss is aware of today’s biggest viral moments.
Among the first items shown was the silicone lip case, which he described as “Hailey Bieber’s billion-dollar lip serum.”
Upon seeing the photo, he remarked, “I’m just obsessed with her,” seemingly praising the 28-year-old’s entrepreneurial and creative brilliance.
Following his statement, fans seconded his opinion about the model with one writing, “‘I’m just obsessed with her,’ we’re all obsessed w hailey.”
“The way he’s so obsessed with Rhode,” a commenter also gushed over.
“If I was Hailey, I’ll never stop talking about this!!!” a follower added.
As mentioned, Rhode Skin was founded by Justin Bieber’s wife, along with entrepreneurs Michael D. Ratner and Lauren Ratner.
However, amid the brand’s popularity, the one billion-dollar skincare company was acquired by e.l.f. Beauty in May.
Despite this, Hailey Bieber remained involved as the chief creative officer and head of innovation of the brand.
As for Somerhalder, he is the co-founder of the powdered supplements brand, The Absorption Company, which he launched in early 2024 along with Nikki Reed.
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‘The Vampire Diaries’ Star Reveals Why He Is ‘Obsessed’ With Hailey Bieber first appeared on Parade on Aug 8, 2025
This story was originally reported by Parade on Aug 8, 2025, where it first appeared.
