Sydney Sweeney is cashing in on her stardom thanks to several major ad campaigns in recent months.
Most recently, a promotion for American Eagle jeans that the “Euphoria” actress starred in gained a lot of attention, as well as some criticism.
Denim is not the only item that has gone viral thanks to Sweeney’s endorsement. She also partnered with Dr. Squatch to sell soap containing her used bathwater in May, and months before that promoted body wash for the same brand. Both campaigns were viewed millions of times.
Aside from a few big talkers, Sweeney has also promoted companies like Baskin-Robbins and Laneige this year. Here’s a look at Sweeney’s most popular campaigns.
What to know about Sydney Sweeney’s American Eagle ad
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American Eagle released a series of video ads featuring Sweeney starting July 23.
In one of them, Sweeney tells cameras, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.”
“My jeans are blue,” she said, clad in an all-denim outfit as the camera panned across her clothes and blue eyes.
Some critics of the ad have said it glorifies her white genetics as “good,” promoting eugenic thinking that has historically been used for racial violence.
Others, like Sen. Ted Cruz and White House Communications Director Steven Cheung, disagree with the criticism, saying the clip has been blown out of proportion by liberals.
‘Guys only want one thing’: Sydney Sweeney’s viral body wash ad
Last year, Sweeney appeared in a commercial for Dr. Squatch promoting the company’s body wash.
“Let’s face it, guys only want one thing,” she says before mustering bottles of the body wash.
Dubbed the “body wash genie,” Sweeney says men are “tired of smelling thirsty” from synthetic body washes rather than natural products.
The video went viral, racking up 20 million views to date.
“Sydney going to bring back the hot girls marketing to men strategy,” one commenter said.
Sydney Sweeney sells her bathwater for soap collab
As a follow-up for the body wash commercial, in May, Sweeney teamed up with Dr. Squatch to launch soap infused with her used bathwater.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney said in a release at the time. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.”
The video announcement of the product has been viewed more than 10 million times on Dr. Squatch’s TikTok.
Ford, Armani, more
Since her rise to stardom, Sweeney has also partnered with brands including Armani, Ford, Samsung, Laneige and more.
Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com.
This article originally appeared on USA TODAY: Sydney Sweeney is in viral ads everywhere, from soap to jeans
