Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature can use agentic AI to actually make purchases elsewhere on your behalf—so you never have to leave Amazon.
Agentic AI lets Amazon make purchases on your behalf from other retailers
As first spotted by The Verge, Amazon’s website now outlines a new “Buy for me” feature that’s currently being tested.
Here’s how it works:
When you tap “Buy for me”, you’ll see an estimated total that includes item price, shipping, and taxes. We get product information including price, directly from brand sites to display in the Amazon Shopping app and refresh it regularly.
Behind the scenes, Amazon is using agentic AI to navigate to the retailer in question and make the purchase using all of your default contact, payment, and shipping information.
But from the user’s standpoint, you’re still operating entirely within the Amazon app and enjoying the convenience that provides.
Amazon’s explainer highlights how these purchases at other retailers are technically not Amazon transactions, even if the experience makes them feel like they are. As a result, Amazon’s own policies regarding returns and other terms & conditions don’t apply.
Overall, this is a fascinating potential use of AI that could lead Amazon to become even more of a one-stop shopping app for users.
What do you think of Amazon’s new AI “Buy for me” feature? Let us know in the comments.
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