If you’re a fan of streaming services, there are no shortage of choices. Consumer Reports lists more than three dozen services of varying types, from industry leaders like Netflix and Amazon Prime to niche services such as The Criterion Channel and PBS Passport. But if you want to invest in streaming services, your choices are limited.
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In terms of pure-play streaming services, the only publicly traded stock is Netflix. You can also buy shares of holding companies that own streaming services, such as The Walt Disney Co., Amazon, Apple, Comcast and Paramount Global.
Beyond that, you need to get creative if you want to invest in streaming services.
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Device Makers and Platforms
One way to get in on the action is to invest in companies like Roku and Fubo, which focus on products that deliver streaming content rather than producing the content themselves.
Roku, which trades on the Nasdaq, offers a streaming platform that lets users find and access news, sports and entertainment content. It also sells streaming players, TVs and related products and services.
FuboTV trades on the NYSE and operates a live TV streaming platform.
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Streaming Advertisers
Like many entertainment and media companies, streaming services depend on a combination of subscriptions and ad revenue to earn money. Advertising software firms allow streaming services to tap into another revenue stream, which can make them more profitable both through the ad revenue and through subscription fees from users who might not pay for a more expensive, ad-free membership.
Among the publicly traded companies in this space are The Trade Desk and PubMatic, both of which trade on the Nasdaq.
Crowdfunding
If you want to get in on the ground floor of the streaming industry, look for opportunities to invest in startups or small production companies that produce streaming content. You have to be careful here, though. In some cases, your crowdfunding money simply goes toward providing financial backing for a project and is not repaid, SmartAsset reported.
However, there are also crowdfunding projects that offer financial returns to their backers. This typically happens when the company promises a portion of the returns if the project gets picked up by a streaming service and goes into production.
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This article originally appeared on GOBankingRates.com: You Can Buy Netflix and Disney Stock, but What About Other Streaming Services? 3 Ways To Invest
