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Finance

Why Southwest Airlines Stock Tumbled Today

Last updated: July 24, 2025 2:58 pm
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Why Southwest Airlines Stock Tumbled Today
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Contents
Key PointsSouthwest Airlines Q2 earningsIs Southwest stock a sell?Should you invest $1,000 in Southwest Airlines right now?

Key Points

  • Southwest missed on sales and earnings last night.

  • Revenues slipped only slightly year over year, but profits were down a big 33%.

  • Southwest has announced a buyback of its stock, forecasting better profits ahead.

  • 10 stocks we like better than Southwest Airlines ›

Southwest Airlines (NYSE: LUV) stock crashed 11.9% through 11:30 a.m. ET Thursday after missing analyst targets for both sales and earnings last night.

Heading into the Q2 report, Wall Street expected the airline to report at least $0.51 per share in adjusted profit on quarterly sales of $7.29 billion. Southwest said earnings were actually only $0.43, however, and sales were only $7.24 billion.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »

Image source: Southwest Airlines.

Southwest Airlines Q2 earnings

It gets worse. The $0.43 was what Southwest would have earned but for “one-time” expenses. But actual earnings as calculated according to generally accepted accounting principles (GAAP) were only $0.39 per share, down 33% from one year ago, and on a revenue decline of only 1.5%!

So clearly Southwest’s profit margins declined, but why?

Fuel costs fell dramatically from Q2 2024, so that wasn’t the problem. Salaries, wages, and benefits, on the other hand, grew 9%, and landing fees were up 11%. These were the two biggest changes dragging down results — and not even Southwest’s unpopular decision to start charging extra for luggage was enough to offset them.

Is Southwest stock a sell?

Turning to guidance, Southwest says it will earn at least $600 million this year, not counting interest on its debt and taxes. With this prospect in mind, management thinks its stock a bargain, and announced a $2 billion stock buyback (which will see even more shares retired after today’s sell-off).

But is buying Southwest stock a good idea?

Priced at 39x earnings, the stock looks expensive. Still, earnings growth could be robust, with analysts forecasting doubled profits next year — $2.25 per share — and more growth beyond that.

At 15 times forward earnings, no net debt, and paying a respectable 1.9% dividend yield, Southwest stock could be a “buy” in the making.

Should you invest $1,000 in Southwest Airlines right now?

Before you buy stock in Southwest Airlines, consider this:

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*Stock Advisor returns as of July 21, 2025

Rich Smith has no position in any of the stocks mentioned. The Motley Fool recommends Southwest Airlines. The Motley Fool has a disclosure policy.

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