onlyTrustedInfo.comonlyTrustedInfo.comonlyTrustedInfo.com
Font ResizerAa
  • News
  • Finance
  • Sports
  • Life
  • Entertainment
  • Tech
Reading: Why Nike Stock Is Skyrocketing Today
Share
onlyTrustedInfo.comonlyTrustedInfo.com
Font ResizerAa
  • News
  • Finance
  • Sports
  • Life
  • Entertainment
  • Tech
Search
  • News
  • Finance
  • Sports
  • Life
  • Entertainment
  • Tech
  • Advertise
  • Advertise
© 2025 OnlyTrustedInfo.com . All Rights Reserved.
Finance

Why Nike Stock Is Skyrocketing Today

Last updated: June 27, 2025 12:39 pm
OnlyTrustedInfo.com
Share
5 Min Read
Why Nike Stock Is Skyrocketing Today
SHARE

Contents
Nike stock surges on better-than-expected Q4 resultsWhat’s next for Nike?Should you invest $1,000 in Nike right now?

Nike (NYSE: NKE) stock is surging in Friday’s trading following the company’s recent quarterly report. The footwear and apparel specialist’s share price was up 14.5% as of 10:45 a.m. ET. At the same point in the daily session, the S&P 500 index was up 0.5%.

After yesterday’s market close, Nike published results for the fourth quarter of its last fiscal year — which ended May 31. In addition to reporting sales and earnings for the period that topped Wall Street’s expectations, the company also laid out forward guidance that has investors feeling bullish.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »

Image source: Getty Images.

Nike stock surges on better-than-expected Q4 results

Nike recorded earnings per share of $0.14 on sales of $11.1 billion in fiscal Q4, beating the average Wall Street analyst estimate’s call for per-share earnings of $0.12 on revenue of $10.72 billion. Sales in the period were down 12% compared to the prior-year quarter, and the company’s gross margin declined 440 basis points to 40.3%. As a result of the big sales decline and softer margins, earnings per share were down 86% year over year. While Nike’s business continued to struggle in the period, its performance in the quarter was still significantly better than the market had anticipated — and investors are buying into the stock today on signs that the the company’s turnaround efforts are finding some traction.

What’s next for Nike?

Nike also announced that it would pivot some of its manufacturing out of the Chinese market in order to lessen its exposure to new tariffs. The company is aiming to cut the share of footwear that it imports from China from 16% to a high-single-digit percentage by the end of its current fiscal year. On the other hand, the company still expects that the new import taxes could wind up increasing its costs by approximately $1 billion. Management said it is using supply chain optimization, cost reductions, and phased pricing increases to help offset the added expense.

For the current fiscal quarter, Nike is guiding for sales to decline a mid-single-digit percentage. Meanwhile, gross margins are projected to fall between 350 basis points and 425 basis points after accounting for a negative impact of roughly 100 basis points stemming from tariffs. The drag on gross margins is expected to lessen as the year progresses, and management sees the new import taxes having an adverse impact of roughly 75 basis points on the year after the company’s mitigation efforts are accounted for. Even though the business is still facing some significant headwinds, the sales target for this quarter came in better than anticipated — and the company seems to be making smart moves to navigate tariff-related challenges.

Should you invest $1,000 in Nike right now?

Before you buy stock in Nike, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $704,676!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $950,198!*

Now, it’s worth noting Stock Advisor’s total average return is 831% — a market-crushing outperformance compared to 175% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of June 23, 2025

Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool has a disclosure policy.

You Might Also Like

Hold the lies: Judge says Burger King must face false-advertising lawsuit over the size of its Whopper

Apple digital feature to make travel easier for domestic fliers

Tesla stock tanks after Trump dismisses Musk’s new political party plan and calls him ‘off the rails’

I Asked ChatGPT What To Do If I Can’t Pay My Credit Card Bill

How a No-Spend Week Can Help Reset Your Budget

Share This Article
Facebook X Copy Link Print
Share
Previous Article At Dries Van Noten, Julian Klausner Rewrites the Rules of Menswear At Dries Van Noten, Julian Klausner Rewrites the Rules of Menswear
Next Article Arizona governor caps off quarrelsome legislative session with budget approval Arizona governor caps off quarrelsome legislative session with budget approval

Latest News

PFL Brussels 2026: Why the Odds Are Stacked Against the Underdogs in a Night of Dominant Favorites
PFL Brussels 2026: Why the Odds Are Stacked Against the Underdogs in a Night of Dominant Favorites
Sports May 23, 2026
Ja Morant Spotted at WNBA’s Dream vs. Wings: What His Presence Means for the NBA Star and Women’s Basketball
Ja Morant Spotted at WNBA’s Dream vs. Wings: What His Presence Means for the NBA Star and Women’s Basketball
Sports May 23, 2026
WWE Clash in Italy: Rhea Ripley vs. Jade Cargill Rematch Confirmed—Why This Title Showdown Matters
WWE Clash in Italy: Rhea Ripley vs. Jade Cargill Rematch Confirmed—Why This Title Showdown Matters
Sports May 23, 2026
Gerrit Cole’s Triumphant Return: 6 Shutout Innings After 569-Day Absence, But Yankees Fall to Rays
Gerrit Cole’s Triumphant Return: 6 Shutout Innings After 569-Day Absence, But Yankees Fall to Rays
Sports May 23, 2026
//
  • About Us
  • Contact US
  • Privacy Policy
onlyTrustedInfo.comonlyTrustedInfo.com
© 2026 OnlyTrustedInfo.com . All Rights Reserved.