Key Points
An analyst reduced his price target on the stock.
He didn’t change his recommendation, however, which remains hold.
10 stocks we like better than Freshpet ›
Freshpet (NASDAQ: FRPT) stock was hardly looking fresh as the new trading week began. The pet food and treat specialist saw its share price erode by more than 10%, on the back of an analyst’s latest price target action. That decrease was far more pronounced than the 0.4% slide of the benchmark S&P 500 index that day.
Sales growth slowdown?
TD Cowen’s Robert Moskow was the pundit accusing Freshpet of being a bad boy. He reduced his price target on the stock to $63 per share from his previous $72, maintaining his hold recommendation in the process.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »
Image source: Getty Images.
According to reports, Moskow wrote in his latest Freshpet note that the brand appears to be growing at a slower clip than in previous years. Due to this, he has reduced his estimate for fourth-quarter, year-over-year sales growth to 10%, which sits below the 13% consensus analysis.
This affects the annual growth estimate for the metric. The analyst now believes this will land toward the lower end of management’s guidance of 13% to 16%.
A fresh competitor
In his Freshpet update, Moskow also signaled that another revision may be in order, depending on the actions of a big company rival. In mid-June, General Mills announced it would launch new marketing initiatives for its popular Blue Buffalo pet food and treat line. It added that it would also launch a high-end pet food brand, Edgard & Cooper, the following month.
The pundit wrote that a reevaluation of Freshpet would be necessary if General Mills’ efforts result in significant poaching of the company’s customers.
Should you invest $1,000 in Freshpet right now?
Before you buy stock in Freshpet, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Freshpet wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $649,657!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,090,993!*
Now, it’s worth noting Stock Advisor’s total average return is 1,057% — a market-crushing outperformance compared to 185% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of August 25, 2025
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Freshpet. The Motley Fool has a disclosure policy.
