Doja Cat is always excited to experiment with her style. The singer has become a regular on the fashion week circuit, attending major shows like Balmain, Viktor & Rolf, and Monot, while turning out even more major looks. No outfit is too daring—from channeling Karl Lagerfeld’s cat Choupette to bedazzling herself with thousands of red crystals, every ensemble is a new opportunity to push the boundaries of self-expression.
When asked what she was most excited about for this year’s Met Gala and accompanying exhibition, Doja Cat lit up. “I think this is a really important theme,” she tells ELLE exclusively. “It’s really empowering and important for me personally to be able to express myself and my Blackness—and what it means within the history of America. I think seeing everybody else’s depiction and interpretation is important as well.”
This spring, Doja Cat teamed up with Marc Jacobs for the brand’s pre-fall 2025 campaign. Set to her new song, “Jealous Type,” the visuals bring a playful, pop-girl-summer energy against the backdrop of New York City. Below, more on her upcoming album, current style era, and go-to fashion staples.
When did fashion first become a way for you to express yourself as a performer?
Even in the beginning, I was always super visual, but I wasn’t good at styling for a long time. I definitely use clothing as a means of expressing different moods in a more campy and wild way. I think my fashion has become more sophisticated over the years, but it’s still out-there.
Is there a past look or style moment that stands out as your favorite?
I mean there’s so much, but I think one of the most inspiring moments for me was when I went to Schiaparelli’s couture show in 2024. I just remember how emotional that experience was. I mean, everything that Daniel [Roseberry, the artistic director of Schiaparelli] does is incredible. But I think that was just a very emotional show as far as the attention to detail, the light, and the way that it played off of the clothing.
Now you’re featured in Marc Jacobs’s pre-fall 2025 campaign. Having previously starred in his “Heaven” campaign in fall 2022, what was it like reconnecting with the brand for this new project?
It’s been great. We were working with Christian Breslauer, who I’ve been working with for a long time. But when we filmed the campaign, it was really easy and fun and not like anything I’ve ever really done before. [The team] has been so kind in allowing me to express what I like and choose what I enjoy wearing.
The campaign has such a great summer vibe. Why did you decide to use your song “Jealous Type” to accompany it?
It’s very hot, the feeling of it visually. What we were doing was just quite girly. I think it’s very catered to the inner girl, the young girl. I think the song matches it really well because it feels quite pop and I think really anything could go behind these visuals as far as what I’ve been doing with the album.
Was there a particular piece from the collection that you especially loved wearing?
My favorite was definitely the pink jeans with the white T-shirt. I loved the little appliqués. It was just very comfy, but it was also very hot, and I love anything that kinda rides low. I didn’t feel swallowed by the clothes, which can sometimes happen. It all felt right.
Do you think your style will become more girly and pop-inspired this summer?
I think in some sense, yes. But I’ve sort of been traveling toward things that felt quite a little bit more understated, sophisticated—things that have some accents in the deeper jewel tones. I really love smokier, sexier, sultrier colors, especially as far as my album rollout and the creative. It’s different from the campaign, but I think it’s nice before getting ready to [do the rollout] that I kind of step into something other than that.
This interview has been edited and condensed for clarity.
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