Key Points
Media company Thumbzup, now backed by Donald Trump Jr., is considering adding Dogecoin as a treasury asset.
Dogecoin’s value has plummeted in recent months as Elon Musk and President Trump have fallen out.
Dogecoin remains a meme coin fueled by hype.
10 stocks we like better than Dogecoin ›
Dogecoin (CRYPTO: DOGE) is on the rise today, up 7.3% over the past 24 hours as of 3 p.m. ET. The rise comes as the S&P 500 gained 0.3% and Bitcoin gained 1.9%.
Thumbzup, a media company that has recently adopted a Bitcoin accumulation strategy, announced its board has approved adding additional crypto assets, including Dogecoin.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »
More crypto assets for this small company
Though Thumbzup is a very small company with a market capitalization of just $90 million, the news is market-moving because President Donald Trump’s son, Donald Jr., just took a significant stake in the company.
The new direction Thumbzup has chosen, accumulating Bitcoin as a major treasury asset through equity sales and taking on debt, follows in the footsteps of Michael Saylor’s MicroStrategy and several other companies. It seems Thumbzup believes there is value in moving beyond Bitcoin, although it hasn’t confirmed it will do so.
Image source: Getty Images.
Ups and downs for Dogecoin
While it’s almost never a quiet time in the world of crypto, Dogecoin has been on a particularly wild ride over the past year. The unofficial “Dogefather” and champion of the company, Elon Musk, sent the coin flying when his backing of Trump’s campaign paid off and he was given a place inside the new administration. The coin has tanked since Musk and Trump’s relationship has soured.
It’s a perfect encapsulation of why this is not an asset to invest in. This is a meme coin, pure and simple. It relies almost entirely on hype. Investors would do well to stay away.
Should you invest $1,000 in Dogecoin right now?
Before you buy stock in Dogecoin, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Dogecoin wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $694,758!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $998,376!*
Now, it’s worth noting Stock Advisor’s total average return is 1,058% — a market-crushing outperformance compared to 180% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of July 7, 2025
Johnny Rice has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Bitcoin. The Motley Fool has a disclosure policy.
