Cynthia Erivo is set to open the 99th Macy’s Thanksgiving Day Parade, creating a defining moment for Broadway and ‘Wicked’ fans as she bridges screen and stage, spotlighting musicals at an American tradition watched by millions.
Thanksgiving 2025 will be forever marked by an event that fans of musical theater and spectacle will not soon forget: Cynthia Erivo, the Tony-winning icon and star of “Wicked: For Good“, is kicking off this year’s Macy’s Thanksgiving Day Parade live in New York City, televised coast-to-coast and streamed on Peacock on Thursday, November 27.
For musical fans, Erivo’s selection as parade opener isn’t just another star turn—it’s the crescendo of months of momentum around her show-stopping performances, the new “Wicked: For Good” film release, and her rising influence on popular culture.
From ‘Wicked’ on Stage to ‘Wicked’ on Parade: How Cynthia Erivo Took Center Stage
Since earning raves for her role as Elphaba in the “Wicked” film franchise, Cynthia Erivo has become synonymous with jaw-dropping vocals and magnetic stage presence. Her star power has only grown, with her performance in the long-awaited “Wicked: For Good” sequel launching her further into the pop-culture spotlight.
This 2025 parade gig lands one week after the release of that film—effectively making Thanksgiving morning an all-Oz celebration for fans who have followed the musical from stage to screen, and now, to one of America’s most-watched live events.
- Erivo reprises her Oscar-nominated role of Elphaba in ‘Wicked: For Good’ and recently released her new book, “Simply More” (Nov. 18).
- She performed “Wicked” songs with Ariana Grande in NBC’s “Wicked: One Wonderful Night” TV special.
Why This Opening Performance Matters
The parade performance marks a historic fusion between Broadway, Hollywood, and a cherished American holiday tradition. Erivo’s presence signals a sea change: not only is the parade spotlighting celebrated screen talent, but it is embedding the story of “Wicked”—and with it, musical theater—directly at the heart of mainstream pop culture.
With more than 50 million viewers tuning in each year, opening the parade places Erivo and the “Wicked” universe in front of households who may never have set foot in a Broadway theater, amplifying musical theater’s reach like never before [USA TODAY].
- Erivo’s performance spotlights diversity and theater excellence on one of television’s grandest stages.
- The alignment with NBC and Peacock streaming gives “Wicked: For Good” fans an immediate way to see their hero celebrated in real time.
The Guests and the Glitz: Inside the 2025 Parade
This year’s 99th Macy’s Thanksgiving Day Parade isn’t just about one star, but Erivo’s role is unparalleled. The event features:
- 34 massive character balloons and 28 extravagant floats
- 11 elite marching bands
- Performances from K-pop favorites EJAE, Audrey Nuna, Rei Ami (of “KPop Demon Hunters” Netflix fame), Busta Rhymes, Ciara, Jewel, Kool & the Gang, Lil Jon, and more
- 100th anniversary of the Radio City Rockettes
Your broadcast team for the day—Savannah Guthrie, Hoda Kotb, and Al Roker—leads the NBC telecast [USA TODAY].
The History: ‘Wicked,’ Cynthia Erivo, and the Road to the Parade
Twenty years after its Broadway debut, “Wicked” remains one of the highest-grossing musicals of all time, with its fierce fandom fueling demand for sequels, cast reunions, and pop-culture moments. The anticipation around the two-part film starring Erivo and Ariana Grande has reignited discussion around the story’s timeless appeal.
For Erivo, this isn’t her first parade moment—she previously appeared during last year’s Macy’s Thanksgiving Day Parade, chatting about the initial “Wicked” film and openly embracing fan enthusiasm by giving audiences her blessing to sing along in theaters. She famously presented a bouquet to Hoda Kotb, signaling her appreciation for inclusivity and celebration both on and off-screen.
How Erivo Prepares for the Parade and the Spotlight
As her schedule has packed with press, premieres, and new projects, Erivo has leaned into self-care to stay at her peak. She recently revealed that she builds time for lymphatic massages at every stop of the tour to stay grounded and rejuvenated—a ritual that resonates with fans who value both artistry and wellness.
- Her upcoming book, “Simply More,” set for release on November 18, dives into her routines and mindful practices [Yahoo Entertainment].
Fan Theories, Legacy, and the ‘Wicked’ Fandom’s Next Big Moment
The Wicked fandom lives and breathes for spectacle, character reunions, and those rare crossovers between Broadway and cultural milestones. Erivo stepping into the parade’s opening slot is already being celebrated across fan communities as the perfect marriage of Broadway energy and family tradition.
There’s also speculation and hope among fans about what song she’ll open with, and whether any surprise appearances or “For Good” cast moments might launch viral moments. For a generation raised on the original musical and now joining forces with the movie’s new legion of followers, this performance is pure wish fulfillment.
Broadcast Details: Where to Watch and What’s Next
The Macy’s Thanksgiving Day Parade broadcasts Thursday, November 27, airing on NBC from 8:30 a.m. to noon (all time zones), with an encore at 2 p.m. ET/PT, and streaming on Peacock. Erivo’s opening performance is set to be a parade-defining moment that elevates the day for families and Broadway devotees alike [USA TODAY].
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