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Safe Word is a new series highlighting the latest trends in the jewelry market, keeping you up-to-date on all things that sparkle and shine.
New month, new jewelry news! With May comes the promise of summer openings, high jewelry launches, glamorous new campaigns, and more. First up: David Yurman embraces sunny, warm-weather vibes with the opening of a brand-new Miami flagship boutique in the heart of the Design District, complete with exclusive pieces, and Van Cleef & Arpels takes over New York City’s Rockefeller Center for an interactive garden escape. For the rest of the month, we’ve got you covered on all the jewelry-related happenings worth knowing about.
Van Cleef & Arpels Transforms New York City Into a Lush Garden
Spring is in full bloom at Rockefeller Center’s Channel Gardens and Summer Rink, thanks to Van Cleef & Arpels. The renowned fine and high jewelry brand—celebrated for its nature-inspired, floral motifs—has teamed up with French artist Alexandre Benjamin Navet to transform the heart of the city into an interactive spring garden. Throughout the first three weekends of May, visitors can enjoy poetry readings, dance performances, and live painting sessions, all set amid Navet’s vibrant artistic installations.
David Yurman Opens New Flagship in Miami’s Design District
Renowned jewelry brand David Yurman has touched down in Miami’s Design District with a brand-new flagship store, designed in partnership with architect Andrea Tognon of Studio Tognon. The space is heavily inspired by the designer’s pieces, with arches created to mimic the natural curve of a his necklaces and stone finishes reminiscent of the precious stones used throughout his work. The iconic Cable design is present, too, with a sculpted handrail at the store entrance and circular vitrine underneath the staircase. Exclusive styles inspired by Miami’s vibrant spirit will be available to shop, with stones in bright pink, green, blue, and orange.
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