K-pop powerhouse TWICE has etched its name in history as the first K-pop girl group to perform at the Victoria’s Secret Fashion Show, a momentous event coinciding with their 10th anniversary and the brand’s celebrated return to an inclusive global stage.
The Victoria’s Secret Fashion Show 2025 returned to New York City with an electrifying spectacle, blending high fashion with a renewed focus on inclusivity. Among the star-studded lineup of performers and models, one act stood out for making indelible history: K-pop sensation TWICE. Their groundbreaking performance marked a pivotal moment for both the iconic fashion event and the global reach of K-pop.
A Historic Debut for K-Pop
On October 15, 2025, TWICE made history as the first K-pop girl group to perform at the Victoria’s Secret Fashion Show. This milestone event not only highlighted the group’s immense global popularity but also further solidified K-pop’s influence across mainstream entertainment and fashion. The group’s appearance was confirmed by JYP Entertainment, building immense anticipation among fans worldwide.
Four of TWICE’s nine members—Nayeon, Jihyo, Tzuyu, and Momo—captivated the audience with milestone renditions of their hits “This Is For” and “Strategy.” Their coordinated black and pink lingerie sets added a touch of iconic Victoria’s Secret glamour to their powerful stage presence. Speaking on the red carpet, Jihyo addressed the absence of their fellow members Jeongyeon, Sana, Mina, Dahyun, and Chaeyoung, stating, “We are used to doing the performances with nine members, but this time we are able to do only four of us, so I hope you guys enjoy this new performance of us,” as reported by Billboard.
TWICE’s Decade of Dominance and Future Plans
The Victoria’s Secret Fashion Show performance is a crowning achievement during a monumental year for TWICE. 2025 marks their 10th anniversary as a group, a testament to their enduring popularity and dedication. This milestone follows their contract renewal with JYP Entertainment and the successful debut of subunit projects like MISAMO.
Their latest triumph aligns perfectly with the release of their fourth studio album, “This Is For,” which has garnered significant acclaim. Nayeon described the album to W Magazine as “a reflection of our growth and a gift to those who have grown with us,” with Dahyun adding that the “For” has a double meaning, signifying both the number four and “for everyone, and for our fans.”
Formed through the survival show Sixteen in 2015, TWICE has built a massive global fanbase with their dynamic performances and iconic “cheerful” concept. Their chart-topping songs include “Cheer Up,” “TT,” “Feel Special,” and “I Can’t Stop Me.” They also made history as the first K-pop girl group to perform on Lollapalooza’s main stage.
Following their Victoria’s Secret debut, TWICE is gearing up for the extended leg of their “This Is For World Tour,” set to kick off in January 2026. This continuous momentum underscores their status as K-pop royalty, connecting with their fandom, ONCE, all over the world.
The Victoria’s Secret Renaissance: An Era of Inclusivity
The 2025 Victoria’s Secret Fashion Show represents a significant chapter in the brand’s ongoing reinvention. After a six-year hiatus that concluded with its return in 2024, the show is now firmly embracing an ethos of inclusivity, diversity, and modern femininity. The brand’s evolved message, “sexy is for everyone,” resonated throughout the event.
The runway featured a diverse and powerful lineup of models, including returning icons like Adriana Lima, Gigi Hadid, and Candice Swanepoel, alongside fresh faces such as Ashley Graham, Precious Lee, Barbie Ferreira, Emily Ratajkowski, Irina Shayk, Lily Aldridge, Suni Lee, and Yumi Nu. Making headlines was WNBA sensation Angel Reese, who achieved a historic first as the first professional athlete to walk the Victoria’s Secret runway. Reese celebrated her debut, writing, “I’m finally getting my wings 🪽. I’ll be walking the Victoria’s Secret 2025 runway show for the first time, and it feels like destiny. ✨ wings on, heels ready…catchmeontherunway💗.”
A Global Music Spectacle
Beyond TWICE’s groundbreaking performance, the Victoria’s Secret Fashion Show 2025 was a fusion of fashion and global music. The star-studded lineup of musical headliners included:
- Missy Elliott: The Grammy-winning musician and producer, whose high-energy tracks and unique style have defined generations, delivered a performance embodying the sound of the Y2K era.
- Karol G: The Colombian artist, a multiple Latin Grammy winner and 2024 Grammy recipient for Best Música Urbana Album, brought her chart-topping energy to the runway.
- Madison Beer: Discovered by Justin Bieber, Beer is a multi-hyphenate artist who offered fans a sneak peek at new music during her performance.
These artists collectively reinforced the brand’s commitment to celebrating diversity and creativity across cultures, transforming the runway into a truly global party.
Where and When to Catch the Show
The 2025 Victoria’s Secret Fashion Show was streamed live from the Duggal Greenhouse in Brooklyn, New York, on October 15. Fans worldwide could tune in to this glamorous return:
- Live Stream Start Time: 7 p.m. ET
- Pink Carpet Pre-Show: Coverage began at 6:30 p.m. ET, featuring celebrity arrivals and backstage glimpses, co-hosted by fashion designer Law Roach and Milk Makeup co-founder Zanna Rassi.
- Streaming Platforms: The show was available live on Prime Video (Amazon Live) and simultaneously across Victoria’s Secret’s official Instagram, YouTube, and TikTok pages.
The Fan Community and TWICE’s Enduring Appeal
The excitement surrounding TWICE’s performance was palpable within the ONCE community. Fans eagerly anticipated which songs the group would perform and whether the members might sport the brand’s signature angel wings, a topic of much speculation prior to the event. This cross-cultural exchange highlights the group’s strong relationship with their fans and their energetic live performances.
As Jihyo shared in an ELLE interview, her love for performing is deeply personal: “I personally have so much fun onstage. I enjoy every moment. It’s kind of like acting, and that process is really fun for me. That’s where I gain my confidence and why I light up on stage.” This passion for their craft continues to drive TWICE’s unparalleled success and makes their historic Victoria’s Secret Fashion Show debut a truly unforgettable moment.
