As more and more people have cut the cable cord and switched primarily to streaming services for all their favorite television shows and movies, investing in streaming service stocks is becoming increasingly popular. With that in mind, it may be time to explore four of the best options for investors looking to benefit from the rise of these platforms.
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Roku (ROKU)
Current stock price: $82.30
Market cap: $12.14 billion
52-week high: $104.96
52-week low: $52.43
Roku stands out as a top investment choice among streaming stocks. Known for its hardware like Roku sticks and TVs, it serves as a crucial bridge for users to access various streaming services seamlessly.
With Roku reigning as the largest TV platform in the U.S., boasting over 90 million active accounts as of 2025 worldwide, it’s clear why investors are drawn to its potential. By providing its software and devices inexpensively and leveraging ad revenue and subscription management, Roku positions itself at the forefront of the streaming revolution.
While Roku faces challenges in cost control, monitoring its journey toward sustainable profitability is crucial. As it navigates this path, investors have an opportunity to capitalize on its pivotal and emerging role in the booming streaming industry.
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Walt Disney Co. (DIS)
Current stock price: $112.81
Market cap: $204.62 billion
52-week high: $124.69
52-week low: $80.10
Disney+ has swiftly amassed tens of millions of subscribers globally since launching in 2019. Today, Disney has solidified its position as the second-largest subscription streaming service behind Netflix, which has greatly boosted its stock.
In addition to Disney+, the company also boasts ownership of other popular streaming platforms like Hulu and ESPN+ in the U.S. With its well-established brand and diverse content offerings, Disney is poised to capitalize on the streaming boom.
Netflix (NFLX)
Current stock price: $1,172.70
Market cap: $503.37 billion
52-week high: $1,341.15
52-week low: $616.03
As the pioneer of streaming TV, Netflix boasts hundreds of millions of subscribers globally, solidifying its position as the largest streaming platform. While U.S. subscriber growth has plateaued, Netflix continues to expand aggressively on the international front.
One of Netflix’s key strategies for international growth involves producing content in local languages, catering to diverse audiences worldwide. However, this content creation comes with hefty costs, leading to periods of negative free cash flow in recent years.
To address financial challenges, Netflix has implemented measures such as cracking down on password sharing and introducing a lower-cost ad-supported subscription tier.
Apple Inc. (AAPL):
Current stock price: $220.02
Market cap: $3.25 trillion
52-week high: $260.09
52-week low: $169.21
Apple stock earned a spot on this list because of its strategic expansion into live sports streaming, a lucrative segment in the streaming industry. Apple has already secured partnerships that enable it to stream exclusive games for major sports leagues such as Major League Baseball, the National Basketball Association and Major League Soccer. Apple remains poised to capitalize on the growing demand for live sports content.
Additionally, Apple emerges as a standout choice among streaming stocks because of its large cash reserves and expanding services segment, including the popular shows and growing content following of Apple TV+.
Gabriel Vito contributed to the reporting for this article.
Editor’s note: Data is accurate as of Aug. 7, 2025, and is subject to change.
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This article originally appeared on GOBankingRates.com: Top 4 Streaming Stocks To Watch Now — Are They a Buy?
