TikTok influencers Alexandra Madison and Jon Bouffard have announced they are expecting a baby after experiencing a pregnancy loss one year ago.
On June 22, the couple shared their baby news in a joint post uploaded to Instagram and TikTok. The clip showed Madison walking in a flowy yellow dress before she turned and revealed her baby bump. After she sweetly cradled her stomach, Bouffard appeared and they hugged. As the two embraced, she held ultrasound photos in her hand.
He then cradled and kissed her baby bump and shared a few more romantic moments with his wife before the video ended.
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A post shared by Alexandra Madison (@alexandramadisonn)
In the caption, they simply wrote, “Coming soon,” and added yellow and white hearts.
On Madison’s Instagram story, she re-shared the post and captioned it, “See you in September my love.”
As for Bouffard, he wrote, “Couldn’t be more ready,” on his Instagram story.
Their pregnancy announcement comes almost exactly a year after they lost their unborn child six months into Madison’s pregnancy.
Madison and Bouffard shared the news of their loss by uploading a carousel of black-and-white photos that documented their pregnancy journey.
“We are absolutely devastated to share the news that we lost our sweet baby boy this week,” they wrote on June 21, 2024. “There are no words that can truly capture the depth of this pain. Nothing can prepare you for this. Our hearts will never be the same.”
Madison added, “I had the privilege of carrying you for 26 weeks, and we will carry you in our hearts for a lifetime. Until we meet again, Leo Grey.”
Following the announcement that they are expecting again, the couple uploaded a second joint post reflecting on the intense emotions they have experienced over the past year.
“Pregnancy after loss is a mixture of emotions to say the least,” Madison began. “Moments of excitement are so easily overshadowed by feelings of grief, doubt, and worry.”
She continued, “Following the loss of Leo, the thought of being pregnant again terrified me — and if I’m honest, it still does. After a late term loss, you become painfully aware that announcements at any stage are scary. There is no safe zone.”
Madison said her post wasn’t intended to give false hope to those who are also grieving a pregnancy loss or are struggling with infertility.
“While not a day goes by that I’m not grateful for this pregnancy, Jon and I are still navigating this journey with cautious optimism. What I can tell you, is that it’s okay to protect your peace,” she wrote.
The social media influencer said pregnancy announcements can stir up challenging emotions and that she understands if some fans who have gone through a similar experience need to take a break from her content.
To conclude, she thanked everyone who has supported her family during the last difficult year.
“We carry it with us every day. We see you, we love you, and we’re looking forward to breathing a sigh of relief this September,” she said.
Madison and Bouffard, who tied the knot in September 2019, became popular on social media after posting relatable content about their marriage.
Last year, the pair spoke to TODAY.com about healing following the loss of their baby boy. They said uploading videos about their experience and leaning into dark humor helped. They even shared a funny TikTok skit at the time about being “DINKS” (“Dual Income No Kids”).
They explained in the interview why they wanted to make the video.
“We had an entire healing process on our own and we didn’t want to come across as insensitive or that we didn’t care, because what we experienced was traumatic, heavy and sad,” Madison told TODAY.com. “When we started feeling moments of joy and happiness again, we almost felt guilty … but there’s no right or wrong way to grieve.”
The two also wrote and starred in a short film called “The Shower” about a couple who lost their baby.
“It’s not that we’re disrespecting the loss of our son — it’s about, ‘How can we survive as a couple and move forward?” Madison explained. “We have our moments but we can have fun and laugh along the way.”
Her husband agreed, adding, “Humor makes it easier to talk about it. Grief comes in waves.”
Madison said she hoped their content provided comfort for other couples who were struggling.
“Hearing stories from other couples who walked through this before really helped me feel less alone,” she said. “If we can do that for someone else, that’s all that matters.”
This article was originally published on TODAY.com
