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Before Daria Green was the Head of Content & Curation at Samsung, she was a young girl growing up in the Lower East Side section of New York City, with a deep love for art.
“Art was always all around me,” she tells Woman’s Day over Zoom. “I went to school with kids who had artists as parents, so it was just a part of my DNA as a New Yorker.”
Green fell in love with street art. The first time she saw Keith Haring’s famous “Crack is Wack” mural in East Harlem, she knew she wanted to pursue an art career. “It was the idea of an artist speaking to a community, in a place they all utilized,” Green reflects on the iconic work, still etched into the wall of the handball court where it was created. “It was hopeful and positive, and I’m such a big fan of Keith Haring for that reason.”
Green went on to get a degree in art history in London, moved back to New York City, and settled in Brooklyn. She began organizing art fairs and working with newer artists, and connecting them with larger brands. “It became my mission to help launch the careers of artists who weren’t represented by galleries,” says Green.
Today, Green is still on her mission. She curates The Art Store, the largest TV art subscription service in the world, located on the Samsung Frame TV. At the click of your remote, the online marketplace offers works from classic artists like Vincent Van Gogh to contemporary artists like Jean-Michel Basquiat.
Green’s goal is to change the way we interact with our TV screens and to help artists showcase their work on a broader stage. The Art Store doesn’t just feature the greats, it can introduce you to thousands of artists from across the globe, including newer talent like Shinique Smith, a visual artist known for her colorful art installations and paintings.
“Historically the art world has been really exclusive and I wanted to break that all down and democratize access to art,” says Green. “This project offers it to everyone and makes them feel more welcomed.”
For those of us who may appreciate art but have no clue how to go about selecting the perfect piece, she created categories that make the selection process easy. You can search for your favorite piece by name or look through colors and various themes. TV lovers can even snag the art aesthetic of their favorite shows. Green created The Entertainment Edit, a curation series with work inspired by shows like, The Gilded Age.
“When you rethink that blackhole on your wall, it opens up a new world of possibilities,” says Green. “Instead of having one incredible piece of artwork, you have the endless ability to dream and rethink how to you live with your screen.”
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