The Cheesecake Factory Is Getting Behind This Major Trend originally appeared on Parade.
Chain restaurants have been adding lower priced options and special deals to their menus left and right this summer. Applebee’s added items to its 2 for $25 menu. Chili’s and Red Robin tried to one up each other with their ~$10 burger deals. Now, The Cheesecake Factory is getting into the value menu game. As if its menu wasn’t big enough already.
The beloved chain restaurant often found in malls will be adding two new kinds of items to its expansive menu: bowls and “bites.” This is to attempt to lure back customers who are feeling the sting of inflation and eating out less because of it. “We’re really focused on getting that traffic back to the positive side of the ledger,” an exec said on the company’s July earnings call.
There will be six new bowls and eight new bites—also known as small plates—coming to the menu. On the bowl side, this includes a Teriyaki Salmon Bowl, an Orange Cauliflower Bowl for the vegetarians, and a Peruvian Chicken Bowl. On the bite side, items will include New Orleans Cajun Shrimp, Chicken and Biscuits, and Meatball Sliders.
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An exec noted that “the bowls are in the $15 to $16 range with Cheesecake Factory portions,” so you’ll presumably be getting the most bang for your buck.
Like its massive portions, The Cheesecake Factory is also known for its epic novel of a menu. How will these new items not get lost in the pages and pages of seemingly endless options? Well, they’ll be put on a special insert card, so you won’t be able to miss them. Execs think this will be key to bringing guests back. “The fact that they’re outside of the menu…you’re going to see that lower price point right away,” the company’s president said.
The Cheesecake Factory Is Getting Behind This Major Trend first appeared on Parade on Jul 30, 2025
This story was originally reported by Parade on Jul 30, 2025, where it first appeared.
