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Thanksgiving 2025 Retail Reality: Why Clothing Stores Stay Dark and What That Signals for Black Friday

Last updated: November 24, 2025 11:18 pm
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Thanksgiving 2025 Retail Reality: Why Clothing Stores Stay Dark and What That Signals for Black Friday
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For Thanksgiving 2025, virtually all major clothing stores—including JCPenney, Kohl’s, Macy’s, Nordstrom, and more—will keep doors closed nationwide, underscoring a fundamental shift in American retail priorities and marking a clear pivot in how brands and shoppers approach holiday traditions and Black Friday shopping.

In a telling shift from holiday shopping habits of years past, Thanksgiving 2025 will see nearly every major clothing retailer in the United States remain closed. With JCPenney, Kohl’s, Macy’s, Nordstrom, Burlington, Belk, and REI all pulling their gates down on the holiday, the closure of these stores marks more than a convenience update—it’s a statement about the evolving relationship between retailers, employees, and the American consumer landscape.

Key Closures: The Definitive List for 2025

  • JCPenney: Closed Thanksgiving Day; opens 5 a.m. Black Friday
    (JCPenney).
  • Nordstrom: Closed Thanksgiving Day; early and late hours Black Friday (Nordstrom).
  • REI: Closed both Thanksgiving and Black Friday, continuing its distinctive approach (REI).
  • Burlington: Closed Thanksgiving Day.
  • Belk: Closed Thanksgiving Day; 6 a.m.–10 p.m. Black Friday, outlets 8 a.m.–9 p.m. (Belk).
  • Kohl’s: Closed Thanksgiving Day; reopens Black Friday (BusinessWire).
  • Macy’s: Closed Thanksgiving Day; opens 6 a.m. Black Friday (Macy’s).
Macy’s unveiled new inflatable balloons for the 2026 Thanksgiving Day Parade including Derpy and Sussie from the year’s hit film “KPop Demon Hunters”.
This year’s Thanksgiving Parade floats offer spectacle, but shoppers at clothing stores will have to wait for Black Friday’s doors to open.

The Historical Shift: From Doorbusters to Day Off

Retail’s embrace of holiday openings once seemed inevitable, with lines wrapping city blocks and Thanksgiving store hours starting earlier each year during the 2010s. But by the early 2020s, a reversal took hold, accelerated by pandemic pressures in 2020 and reinforced by changing consumer and employee expectations. What was once fiercely competitive retail theater is now a coordinated act of closing, with most apparel and department store brands unified in giving staff and shoppers a true holiday break.

This shift is not arbitrary. Many corporations cite a commitment to employee wellbeing, the growing popularity of online shopping, and the ability to concentrate in-store promotions on Black Friday itself. In the case of REI, even the day after Thanksgiving is given to employees as a company value, not just a holiday necessity (REI).

Mario by Nintendo is seen taking a test flight during the 99th Macy's Thanksgiving Day Parade Balloonfest at MetLife Stadium on Nov. 1, 2025 in East Rutherford, NJ.
As festive displays entertain crowds, retailers focus on merged digital-physical sales, shifting in-store excitement to Black Friday morning.

Why This Shift Matters

The universal closure of clothing stores on Thanksgiving Day dramatically underscores shifting priorities in American culture, retail strategy, and labor advocacy. For consumers, this means:

  • No in-store Thanksgiving “doorbusters”—all major deals now begin on Black Friday or, increasingly, appear online in advance.
  • Employees in the retail sector (millions of Americans) receive a guaranteed day off to spend with family—a powerful cultural signal about work-life balance.
  • Shoppers planning out holiday purchases must adjust, focusing on online deals or early Black Friday hours instead.

Retailers benefit from a consolidated promotional window, while also avoiding divided staffing and increasing goodwill with both customers and workers. The once-staple image of frenzied shoppers rushing clothing store doors on Thanksgiving is rapidly fading into memory—a new retail normal is here (USA TODAY).

Freida the Dachshund by Macy's in partnership with The Farmer's Dog is seen during the 99th Macy's Thanksgiving Day Parade Balloonfest at MetLife Stadium on Nov. 1, 2025 in East Rutherford, NJ.
Thanksgiving festivities are in the spotlight as in-person shopping takes a back seat to observation of the holiday itself.

The Human Angle: Worker Wellness and Social Impact

For years, the pressure to work Thanksgiving hours divided both families and communities. Recent labor advocacy, negative consumer response to “holiday creep,” and the normalization of e-commerce together shifted the calculus. Today’s closures are both a reflection and reinforcement of the idea that time off for the holiday is a new baseline, not an exception.

At the national level, the move sets a precedent for other industries considering the value of preserving major American holidays—especially when digital shopping now provides a 24/7 alternative for deal seekers.

Balloons being prepared are seen during the 99th Macy's Thanksgiving Day Parade Balloonfest at MetLife Stadium on Nov. 1, 2025 in East Rutherford, NJ.
Preparations for Thanksgiving events continue—even as retail spaces remain quiet and unstaffed for the day.

Shifting Black Friday Strategies: What to Expect Next

Consumers and analysts should expect the following trends to intensify:

  • Expanded online Black Friday events begin earlier in November, with the best deals sometimes reserved for digital shoppers.
  • Physical stores concentrate their traffic in early Black Friday morning surges, creating demand peaks and experiential promotions.
  • Further closures on Thanksgiving may spread to more retail categories—electronics, home goods, and even some supermarkets have begun following suit.

Ultimately, the 2025 closures are likely to reinforce Black Friday’s dominance as the primary in-person shopping holiday, even as digital sales redefine the broader retail landscape.

Dora’s Fantastical Rainforest float by Dora-Nickelodeon is seen during the Macy's Thanksgiving Day Parade Studio Day 2024 on Nov. 19, 2024 in Moonachie, N.J.
Holiday pageantry and family gatherings take precedence, reminding shoppers that American traditions extend far beyond the mall.

Thanksgiving and Retail: A New American Tradition

The closure of clothing stores on Thanksgiving reflects more than a business decision—it is a cultural barometer. As retailers continue to adapt, Americans will find new rhythms for enjoying the holiday, connecting with loved ones, and planning their shopping in an era where convenience and community share the spotlight.

For the latest, most in-depth reporting and analysis on evolving retail trends and national holiday news, keep your eyes on onlytrustedinfo.com—the definitive home for the fastest, most trusted insights in the industry.

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