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Reading: Taylor Swift’s New Album “The Life of a Showgirl ”Illuminates the Empire State Building Orange: ‘Onto the Next Era’
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Entertainment

Taylor Swift’s New Album “The Life of a Showgirl ”Illuminates the Empire State Building Orange: ‘Onto the Next Era’

Last updated: August 12, 2025 2:41 pm
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Taylor Swift’s New Album “The Life of a Showgirl ”Illuminates the Empire State Building Orange: ‘Onto the Next Era’
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NEED TO KNOW

  • Taylor Swift has revealed her next album will be called The Life of a Showgirl

  • The announcement came at 12:12 a.m. E.T. on her official website alongside the news that Swift will appear as a guest on her boyfriend Travis Kelce’s podcast New Heights on Wednesday, Aug. 13

  • To celebrate the news, the iconic New York landmark, The Empire State Buildin,g was illuminated with orange lights, with the official Instagram account for the building sharing an image of it alongside the caption, “Onto the next era”

Taylor Swift is embarking on a new era!

The pop star announced the news that she’s been working on a new record, The Life of a Showgirl, on her website on Tuesday, Aug. 12 at 12:12 a.m. E.T. And to celebrate her 12th album, the star illuminated the iconic N.Y.C landmark of the Empire State Building in the color of the new album, orange!

Sharing a snap of the building in all its orange glory, the official Empire State Building Instagram account captioned the image, “Onto the next era” in reference to the Grammy award winner’s record-breaking Eras tour.

Swift announced the news that she was set to release her 12th studio album alongside her boyfriend, Travis Kelce, and his brother, Jason Kelce on their New Heights podcast. In the video clip shared on Instagram at 12:12 a.m. E.T. on Tuesday, Aug. 12, Swift, 35, teased, “Can I show you something?”

Jason, 37, replies, “Okay. What do we got? We got a briefcase? Mint green, with T.S. on it.” “Yup,” Swift chimes in.

“What’s in it?” Jason asks, his eyes widening in surprise. “This is my brand new album, The Life of a Showgirl,” Swift reveals.

“TS 12!” Travis, 35, cheers. The cover remained obscured, and her website now displays the mysterious orange and green blurred album cover.

Kevin Mazur/Getty Orange seems to be the theme for Swift's new record

Kevin Mazur/Getty

Orange seems to be the theme for Swift’s new record

Orange seems to be the theme color for The Life of a Showgirl as several books with orange covers can be seen behind Swift on the clip from the New Heights set. Among them are books featuring the works of artists Jean-Michel Basquiat, Marc Chagall and Ruth Asawa, all of whom are tied to the modernism and neo-expressionism movements.

Matt Winkelmeyer/Getty Taylor Swift attends the Grammys in Los Angeles in February 2025

Matt Winkelmeyer/Getty

Taylor Swift attends the Grammys in Los Angeles in February 2025

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A silver microphone and football can also be seen in the background, alongside a book about Mark Rothko, an artist whose abstract work includes some orange paintings.

Swift added a countdown to her website on Monday, Aug. 11, which expired at 12:12 a.m. ET. The countdown featured a glittering orange backdrop, with the cryptic clock displayed in mint green lettering.

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The Life of a Showgirl will be Swift’s twelfth studio album. The new record comes a few months after Swift re-acquired the masters from her first six albums: Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation, from Shamrock Capital in May.

The album’s release date is also a mystery, although Swift’s website says copies will ship before Oct. 13.

Read the original article on People

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