Members of Target’s paid Target Circle 360 subscription same-day delivery service are getting a new perk: lower-priced deliveries.
Subscribers to the Target Circle 360 program ($99 annual fee), which the retailer launched in April 2024, get free unlimited same-day delivery on orders over $35 from Target. However, there were price markups on orders on products from the 100+ Target retail partners delivered through online delivery company Shipt, which Target purchased in 2017.
Target announced the removal of same-day delivery price markups on Monday, May 19. That means when there’s no markup from the store price when Target Circle 360 members order products from any of the retailers and grocery stores in Target’s Shipt network – CVS, PetSmart, Lowe’s Home Improvement and local stores such as Hy-Vee and Giant Eagle are among them.
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Product price markups vary, but Target says Target Circle 360 members will save nearly $20 per order with this new perk. (Some items from alcohol retailers are exempt from no markups.)
“From the start, Target Circle 360 has been about building strong relationships with our guests and growing with them to deliver more value and ease,” said Cara Sylvester, Target’s executive vice president and chief guest experience officer, in a press release. “We’ve built a true digital shopping center experience – making your Saturday errand run easier, faster and more affordable.”
What is Target Circle 360?
The subscription delivery service is a competitor to other paid membership programs such as Amazon Prime and those launched by competitors such as Costco, Sam’s Club and Walmart – all meant to cater to consumers wanting faster, free deliveries.
Target Circle 360 is different from the free-to-join Target Circle loyalty program, which gets you deals and rewards for shopping at Target. Target Circle 360 includes all those features, plus faster same-day deliveries (your order must add up to $35 or more) and free 2-day shipping on many items. Other perks: No-rush returns, early access to deals, and freebies on the first of each month.
The cost: $99 per year or $10.99 monthly. If you have a Target Circle credit card, you can get a discounted $49 annual fee for Target Circle 360.
New Target Circle members get an additional perk: $20 off their first order of $75 or more from Shipt’s network of retailers (one per member; not valid on alcohol purchases).
Mike Snider is a reporter on USA TODAY’s Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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This article originally appeared on USA TODAY: Target Circle 360 drops price markups on Shipt same-day deliveries
