Taco Bell is adding music to the mix with its Feed the Beat promotion.
The fast-food chain recently named 100 artists that have been chosen for the 2025 Feed the Beat Class from around the world, including the Beaches from Canada, Caleb Calloway from Puerto Rico, and Skeggs from Australia.
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Beginning May 20 at 2 p.m. PT, Taco Bell will launch the Feed the Beat Record Club in which 300 Taco Bell Rewards members will have a chance to win a Record Club box. Every box will include a vinyl album from one of three Feed the Beat artists, a Feed the Beat vinyl slipmat, Feed the Beat stickers and more. The Record Club boxes will be awarded to fans on a first come, first served basis.
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The titles featured in the first Record Club drop are new albums from Connecticut quintet Anxious, Los Angeles duo Magdalena Bay and Los Angeles band Frankie and the Witch.
Although the Record Club element is new, Taco Bell’s Feed the Beat program has been running since 2006. The program is designed to help fans discover new artists while supporting touring musicians. Each of the selected musicians receives $500 in Taco Bell gift cards so they can chow down for free while on the road.
