Sydney Sweeney’s latest brand campaign sees her wearing denim—and nothing but denim.
The actress is the star of the new fall 2025 campaign for American Eagle Outfitters, a partnership officially announced on July 23. The campaign, “Sydney Sweeney Has Great Jeans,” with Sweeney chosen because “she brings the allure,” the company said in a release Wednesday.
“There is something so effortless about American Eagle—it’s the perfect balance of being put-together but still feeling like yourself,” Sweeney said in the same release. “Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me.”
“It’s rare to find a brand that grows with you, the way American Eagle has for generations,” she continued. “They have literally been there with me through every version of myself.”
American Eagle
Sydney Sweeney
Collection highlights include a limited-edition denim jacket that was reimagined from a “real-time tailoring moment” with Molly Dickson, Sweeney’s stylist. The campaign will also feature “The Sydney Jean,” a limited-run offering produced in collaboration with Sweeney—and featuring a butterfly motif on the back pocket of the jean representing domestic violence awareness, “which Sydney is passionate about,” the company said.
The late 1990s and early 2000s favorite brand is attempting to become the favorite of Gen Z, too—and cool girl Sweeney is an obvious choice to partner with. When it comes to “The Sydney Jean,” Sweeney told InStyle, “I definitely wanted a jean that felt comfortable, loose, and free—something that you can kind of do anything in and dress up or down.”
American Eagle
Sydney Sweeney in an American Eagle campaign
Of supporting domestic violence awareness, Sweeney—who plays boxer domestic violence survivor Christy Martin in the forthcoming film Christy, due out in September—told InStyle, “I wanted to do something in support of a cause that was really important to me by bringing awareness to domestic violence.” In honor of Martin, 100 percent of the proceeds from “The Sydney Jean” will be donated to Crisis Text Line, a nonprofit that provides mental health support.
Of her partnership with American Eagle, “I’ve been a huge fan of [American Eagle] jeans, and so when they came to me, I was like, ‘This is so me,’” Sweeney told InStyle, adding that “I am definitely a jeans and T-shirt girlie. Everyone knows that about me, all of my friends, and it’s when I feel the most confident and myself.”
“They’re the comfiest jeans I’ve ever worn,” Sweeney told People. “I don’t know why anyone wears anything else.”
American Eagle
Sydney Sweeney
American Eagle
Sydney Sweeney
The Euphoria star remains in-demand as a brand ambassador—in addition to her acting career, Sweeney has also collaborated with Miu Miu, Jimmy Choo, Armani Beauty, Leneige, and more over the past year (and that’s just fashion and beauty brands). When it comes to American Eagle’s fall campaign, it is reportedly their “largest fall campaign to date” and “marks the first time AE has partnered with an A-list celebrity at this scale,” according to Glossy.
Read the original article on InStyle
