Digital content firm Studio71 has launched Parcel, an AI-powered service designed to help social media creators streamline the processing and distribution of content to multiple social and online platforms.
The Parcel service uses AI tools to help creators, influencers and others easily format videos and other posts for a range of outlets including YouTube, TikTok, Instagram Reels and Shorts. Studio71 helps creators and influencers develop and distribute content, as well as connecting them with the brand deals that help fuel the creator economy.
More from Variety
Studio71 Signs Strategic Distribution Partnership With Digital Creator ‘The Mannii Show’ (EXCLUSIVE)
Heather McDonald’s ‘Juicy Scoop’ Podcast Seals Ad Sales Deal with Studio71 (EXCLUSIVE)
Studio71 Signs Advertising Partnership With YouTube Creator Unspeakable
“We built Parcel to remove the friction that creators, brands and media companies face when publishing across platforms,” said Adam Boorstin, co-CEO of Studio71. “Leveraging advanced AI, Parcel dynamically adapts video formats and metadata for each platform, so our partners can stay focused on producing great content.”
RELATED CONTENT: How Studio71 Helps Creators ‘Become Their Own Media Companies’ — Listen on Variety’s “Strictly Business” podcast
The service helps users easily assemble clips and highlights that help creators make the most of their work by promoting it widely across the social universe. Studio71 asserts that Parcel’s AI tools are sharp enough to ensure that a person’s content adheres to “brand-safe” rules favored by mainstream advertisers. The use of Parcel pays dividends on the back end because it allows Studio71 to better track and measure the performance of individual content offerings.
“Parcel creates a seamless, AI-powered layer that optimizes each video for multi-platform distribution.” said Marissa Moroz, VP of technology and product for Studio71. “This service gives clients time back—while multiplying the unique impact of their content across every major channel.”
Best of Variety
New Movies Out Now in Theaters: What to See This Week
Emmy Predictions: Talk/Scripted Variety Series – The Variety Categories Are Still a Mess; Netflix, Dropout, and ‘Hot Ones’ Stir Up Buzz
Oscars Predictions 2026: ‘Sinners’ Becomes Early Contender Ahead of Cannes Film Festival
Sign up for Variety’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
