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Finance

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Last updated: July 28, 2025 6:48 pm
Oliver James
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Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
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Starbucks (SBUX) is set to report results for its fiscal third quarter after the market close on Tuesday as CEO Brian Niccol continues turnaround efforts and the company is expected to extend its US sales slump while facing an uncertain consumer environment.

Wall Street expects same-store sales to fall 1.5%, per Bloomberg data, which would mark the sixth consecutive quarter of declining sales and an acceleration from the previous quarter’s 1% drop.

US same-store sales are expected to fall 2.5% with a 4.5% decline in traffic.

Analysts expect same-store sales in China will rise 2.1% in the quarter, marking the second straight quarter of positive growth for China as the company seeks out a partner in the region. Earlier this month, the company told Yahoo Finance it was “looking for a strategic partner with like-minded values … and [wants] to retain a meaningful stake in the business.”

Adjusted earnings are expected to fall roughly 30% from a year ago to $0.65. Revenue is forecast to grow roughly 2% to $9.29 billion.

Starbucks stock is up around 3% year to date, trailing behind the S&P 500’s (^GSPC) 8.5% gain.

Read more: Live coverage of corporate earnings

Since joining the company last fall, Niccol has tried to change the fortunes of the coffee chain by cutting staff earlier this year and announcing plans this month to require more staff to be in the office four days per week.

“While the magnitude of the savings offset remains in question, management was clear that the corporate cost structure of the business would continue to be closely examined to accommodate the necessary in-store and marketing investments that drive transaction growth,” Stifel analyst Chris O’Cull wrote in a note to clients.

CFO Cathy Smith told analysts on Starbucks’ second quarter earnings call that she expected the company’s third quarter sales to “follow normal seasonality” but did not provide a formal outlook.

The company has also incentivized its management team to more aggressively turn around the business, offering executives performance-based stock grants focused on cutting costs.

Wall Street will also be looking to hear more about Starbucks’ new labor model in the US, innovations like its SummerBerry Refreshers and Iced Horchata Oatmilk Shaken Espresso, AI-powered assistants on in-store tablets, and the impact of price changes for drink modifications and app updates.

Brooke DiPalma is a senior reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.

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