Starbucks Partners With ‘The Shop’ for Season 8 (EXCLUSIVE)

Fulwell Entertainment’s “The Shop” returns to YouTube for its eighth season on July 31, with Starbucks serving as the series’ new presenting sponsor.

Originally airing on HBO and starring LeBron James, “The Shop” is a talk show centered around conversations emulative of those had at local barbershops across the country. Guest celebrities including actors, musicians, athletes, politicians and more come on the show chat to with co-hosts and series creators Maverick Carter and Paul Rivera. The series has won an Emmy and an NAACP award.

More from Variety

Disney Drops New Starbucks Tumbler for Disneyland 70th Anniversary Celebrations
‘House of the Dragon’-Inspired Menu Launches at Starbucks in Europe Asking Customers to Pledge Allegiance to Black or Green
This Starbucks x Stanley Tumbler Is Reselling for Hundreds of Dollars Online. Here’s How to Get Your Own.

For the series’ latest return, the setting will expand to include Starbucks coffee shops in addition to barbershops, via the new sponsorship. Portions of each episode will take place in a specially-designed Starbucks lounge and showcase seasonal Starbucks drinks and menu items.

The Season 8 opener will feature guests such including Utkarsh Ambudkar (“Ghosts”), content creator Jordan Howlett, NFL linebacker Fred Warner and and Notre Dame women’s basketball star Hannah Hidalgo. Topics of conversation include success, sports, sobriety and life lessons — likely now while sipping on Starbucks drinks.

New episodes of “The Shop” will release bi-weekly on the show’s YouTube channel, and content and clips from the series will appear across TikTok, Instagram, and the brand’s other social media pages.

LeBron James, Carter, Rivera and Randy Mims are executive producers while Gynai Kristol serves as producer. Jade Martin directed and co-executive produced the season opener. Rivera and Mims are the creators.

Best of Variety