It’s always an exciting time whenever Starbucks announces their plans to debut a new menu item.
Whether it’s a refreshing drink to combat the heat of summer or a new latte flavor in the middle of winter, the global coffee house always manages to turn heads whenever a new item arrives to their restaurants’ menus.
In a move that has left Starbucks patrons jumping for joy, the company’s CEO Brian Niccol has recently unveiled plans to begin introducing new beverage and food options to their nationwide stores.
While specific details about Starbucks’ menu items have yet to be confirmed, Niccol specifically said that the upcoming changes will emphasize a more “artisanal” shift for the company’s direction. What’s more, these new menu items will apparently be centered around late afternoon snacks and beverages.
“We definitely want to reinforce the artisanal, the craft aspect that we provide for when people want to have that little snack or that little pick-me-up drink in the afternoon,” Niccol said during a recent earnings call.
“And it gives us some flexibility to do some different things in the afternoon that maybe we wouldn’t be able to do in the morning,” Starbucks’ CEO went on to say.
These new changes come as Starbucks grapples with a disappointing performance on the stock market: a trend Niccol has called “disappointing” when evaluating the company’s earnings.
Since assuming control of the fan-favorite coffee chain in September, however, Niccol has made it his top priority to continue Starbucks’ economic growth well into the future.
To better realize this, the new CEO has introduced a “Back to Starbucks” plan that has seen several key changes in the restaurant’s policies, such as re-introducing ceramic mugs and requiring patrons to purchase an item in order to remain on the property, as reported in Sherwood News.
