The NFL has tapped a diverse trio of Grammy-winning and nominated artists—Charlie Puth, Brandi Carlile, and Coco Jones—for the Super Bowl LX pregame show, signaling a deliberate strategy to blend pop appeal, critical acclaim, and cultural resonance to build an unforgettable experience long before kickoff.
The stage is officially being set for Super Bowl LX, and the NFL is making a definitive statement with its pregame entertainment. The league announced that the festivities on February 8 at Levi’s Stadium in Santa Clara, California, will feature a trio of powerhouse vocalists: Charlie Puth performing the national anthem, Brandi Carlile singing “America the Beautiful,” and Coco Jones delivering “Lift Every Voice and Sing.”
While the focus often jumps straight to the halftime show—headlined this year by global superstar Bad Bunny—the selection of this pregame lineup is a calculated move. It’s a curated musical journey designed to capture the attention of a worldwide audience with a blend of contemporary pop, Americana prestige, and resonant R&B.
A Calculated Blend of Star Power
The decision to feature these three specific artists reveals a deep understanding of the modern entertainment landscape. This isn’t just about finding good singers; it’s about crafting a narrative. Each performer brings a unique audience and artistic credibility to the table, creating a multi-faceted opening that appeals to the broadest possible demographic.
As Jon Barker, the NFL’s senior vice president of global event production, stated, “These artists bring a distinct voice to the moment, helping set the tone for a day that will captivate fans around the world.”
The Pop Phenom: Charlie Puth
Tasked with the national anthem, Charlie Puth is a four-time Grammy-nominated artist with undeniable global reach. His catalogue includes massive hits like “Attention” and the poignant “See You Again,” a track that has solidified its place in pop culture history. Tapping Puth ensures a performance that is both technically impressive and widely recognizable, kicking off the event with a dose of contemporary star power.
The Critical Darling: Brandi Carlile
For “America the Beautiful,” the NFL has turned to Brandi Carlile, an 11-time Grammy winner revered for her powerful vocals and authentic songwriting. Carlile represents a different kind of stardom—one built on critical acclaim and a fiercely loyal fanbase. Her presence elevates the musical gravitas of the event, appealing to purists and showcasing the league’s commitment to artistic excellence. Her recent work, including collaborations with the legendary Elton John, further cements her status as a generational talent.
The Rising Star: Coco Jones
Coco Jones’ performance of “Lift Every Voice and Sing” is perhaps the most culturally significant piece of the puzzle. The song has become an integral part of major NFL events, and Jones, a rising R&B force, is the perfect artist to deliver it. Fresh off a Grammy win for her hit song “ICU,” a fact confirmed by AP News, and starring in Peacock’s “Bel-Air,” Jones embodies the intersection of music, television, and culture. Her inclusion is a nod to the future of entertainment and a powerful acknowledgment of the song’s importance.
A Commitment to Inclusivity
Beyond the headliners, the NFL and production partner Roc Nation are making historic strides in accessibility. The pregame and halftime shows will feature a robust American Sign Language component, with deaf performing artist Fred Beam signing the national anthem and “Lift Every Voice and Sing,” and Julian Ortiz signing “America the Beautiful.”
In a groundbreaking first, the halftime show featuring Bad Bunny will include a multilingual signing program that incorporates Puerto Rican Sign Language, led by interpreter Celimar Rivera Cosme. This is a significant step, reflecting a conscious effort to ensure the world’s biggest broadcast is accessible to all communities.
The Perfect Overture for a Global Spectacle
Ultimately, the Super Bowl LX pregame lineup is more than just a warm-up act. It is a strategically assembled musical event designed to build anticipation for the championship matchup and the highly anticipated halftime performance. The entire production will be broadcast on NBC, Telemundo, and Peacock, reaching millions of viewers worldwide. Per the official league hub, it is one of the most-watched television events of the year.
Desiree Perez, CEO of Roc Nation, summarized the vision perfectly: “This moment embodies the very best of culture, live performance and our country.” By weaving together pop, folk, and R&B, the NFL is not just putting on a show; it’s creating a cultural moment that reflects the diverse tapestry of its audience.
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