Spencer Pratt’s announcement of a Los Angeles mayoral campaign has been met with a blistering response from incumbent Karen Bass’s chief strategist, who dismissed the reality TV star’s bid as a publicity stunt timed with his upcoming book release.
Spencer Pratt has officially entered the Los Angeles mayoral race, but the reception from political insiders has been anything but welcoming. The 42-year-old reality television star made his announcement on the first anniversary of the devastating Pacific Palisades wildfire that destroyed his family home along with thousands of other structures.
The timing of Pratt’s announcement connects directly to his recent activism following the wildfire tragedy. Since losing his home, Pratt has engaged in highly public confrontations with California politicians, particularly Governor Gavin Newsom, while actively encouraging his social media followers to support his potential political run.
The response from current Mayor Karen Bass‘s camp was immediate and brutal. Her campaign strategist Douglas Herman delivered a scathing assessment of Pratt’s candidacy, directly linking it to the upcoming release of Pratt’s book, “The Guy You Loved to Hate: Confessions From a Reality TV Villain,” scheduled for January 27.
Herman’s statement highlighted Pratt’s reality TV background and controversial tactics: “It’s no shock that in advance of his imminent book release, a reality TV ‘villain’ who once staged a fake divorce to boost ratings and spent the last summer spewing post-fire misinformation and disinformation to pump up his social media following, would now announce he’s running for Mayor.”
The reference to Pratt’s fabricated divorce recalls one of the most notorious chapters in his career. Pratt and wife Heidi Montag admitted to faking their split to generate publicity as their income from “The Hills” declined, a revelation that now serves as ammunition for political opponents questioning his authenticity.
Pratt’s political engagement intensified following the wildfire that destroyed his Pacific Palisades home. His most vocal target has been Governor Gavin Newsom, whom Pratt attacked over a controversial ordinance that would have allowed low-income housing on burned land in the Palisades. Newsom’s office previously dismissed Pratt as a “C-list reality TV star” after he attacked the governor’s wildfire response.
Mayor Bass addressed the ongoing Palisades recovery efforts in a recent interview with KABC-TV, expressing commitment to rebuilding the community while indirectly criticizing those she believes are exploiting the tragedy. “I think there are people who are profiting off this, and that is what I find very despicable. Intentionally putting out misinformation. Intentionally profiting from social media, book deals, etc.”
Bass emphasized that her focus remains on community recovery: “To me, I hope it’s about healing and moving forward and getting this community back. Every single Palisadian that wants to come back. That should be the focus.” Her comments suggest a clear contrast between her administration’s approach and what she perceives as Pratt’s opportunistic use of the tragedy.
The timing of Pratt’s political announcement aligns strategically with his book promotion schedule. He announced his book tour three weeks ago with scheduled appearances in New Jersey and Los Angeles, creating natural synergy between his political campaign and promotional activities.
This development represents the latest evolution in Pratt’s public persona—from reality TV villain to political activist to mayoral candidate. However, the immediate and forceful response from established political operatives indicates that his transition into serious politics faces significant skepticism from the political establishment.
The coming weeks will reveal whether Pratt’s campaign gains traction beyond social media buzz or if it ultimately serves primarily as promotional vehicle for his literary debut. What’s certain is that Los Angeles politics just became significantly more entertaining.
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