Prices on more than 1,000 summer favorites at Sam’s Club will stay the same through mid-July, followed by promotional deals through mid-August, the Walmart-owned warehouse retailer recently announced.
“From grilling gear and coolers to pool floats and fresh-cut fruit trays — members can count on consistent value for the season’s must-haves,” the company said about the deals while keeping open the possibility of tariff-related price increases on small kitchen appliances.
Here’s what to know about Sam’s Club’s plans for the rest of summer.
Sam’s Club wants to make sure customers don’t ‘stress over shifting prices or weekly budgeting’
Walmart said in its announcement that the company understands Sam’s Club customers want to make memories, spend time with loved ones, and have pool days.
“Members want to soak up every moment, not stress over shifting prices or weekly budgeting,” the company wrote in the announcement.
Items that are part of the lock-in value program are labeled on the Sam’s Club website, and the company will start its July Instant Savings Event on July 23, including household items like dish detergent pods, food, and school supplies.
Sam’s Club customers are ‘very conscious’ about what they’re buying, exec says
Todd Sears, Senior Vice President and Chief Financial Officer of Sam’s Club, explained that customers are being “very conscious and very choiceful about what they’re purchasing” in an interview on June 11
When asked how Sam’s Club is managing to keep prices low for customers while taking tariffs into account, Sears said this is something the company has done for a while.
“Most of our profit comes from membership income, in fact, 80% to 90%,” Sears said during the 2025 Evercore Consumer & Retail Conference earlier this month. “We’ve always strived to keep prices low. And the way you do that is supply chain management, manufacturing out costs, looking at the best countries to source.”
For example, on Mother’s Day, Sam’s Club kept the prices of flowers the same. Sears added that the “best roses in the world” are imported from Ecuador and Colombia. Sam’s Club and Walmart worked with growers in those countries and shifted packaging to the U.S.
“That allowed us enough flexibility to not raise prices,” Sears said. “We’re rewarded with by far our highest flower sales weekend we’ve ever had.”
Members interested in July Instant Savings can visit www.tinyurl.com/InstantSavings2025.
Saleen Martin is a reporter on USA TODAY’s NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@usatoday.com.
This article originally appeared on USA TODAY: Sam’s Club freezing prices for 1,000 items through mid-summer
