Rumer Willis, the daughter of Demi Moore and Bruce Willis, took to social media on May 5 to announce in a video that she was taking on an exciting new role as the Chief Creative Officer for the company Sereniby, which sells nursery air purifiers.
“After some fantastic conversations, I am super excited to announce that I have officially joined Sereniby as their Chief Creative Officer. And we have so many exciting things in store for you,” she said in the new video.
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Touching on what led to the decision, she wrote in the caption, “This partnership came together so organically it felt like a full-body yes from the start. I’ve always cared deeply about creating a safe, healthy space for myself and now, more than ever, for Lou.”
She went on, “Partnering with a company that’s devoted to protecting the air our babies breathe, who truly honors how sensitive and sacred their growing bodies are, means everything to me. I’m looking forward to dreaming, designing, and building something beautiful and intentional together.”
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A post shared by Rumer Glenn Willis (@rumerwillis)
Fans praised the “amazing partnership,” with comments like, “You’re such a sweetheart. You’re doing fabulous things. Every little bit counts 🤍,” and “Congratulations! That’s great news!”
“Very exciting love how proactive you are about our little ones and more ty ❤️❤️❤️,” said another in support of the big news.
Rumer has worked as an actress for many years, with roles in projects like The House Bunny and Doctor Odyssey. She is also mother to a little girl named Louetta.
Related: Rumer Willis Gives Her Mom Demi Moore a Bold Title as She Rings in 62nd Birthday
