Prime Video just launched a big new Apple TV app update

Amazon Prime Video is one of the most popular streaming services, and it just got a big update on the Apple TV that offers an improved tvOS experience. Here’s everything that’s new.

New Prime Video update brings more tvOS-native approach

Available across all Apple TV 4K models and also the Apple TV HD, the newly updated Prime Video app comes with six main improvements.

Here’s the highlight list per Amazon:

Faster Scrolling: Leveraging Siri Remote, customers can now use common gestures to navigate around the app. With a simple swipe in any direction, users can quickly scroll through dozens of shows with a single motion to find the exact title they’re looking for.
New Touchpad Gestures: The touchpad gestures make fast forwarding and rewinding content a breeze. Customers can now simply swipe to their desired playback point.
Search: The in-app search function will now automatically populate search results as customers type each letter. Users can also leverage dictation to find results quickly with just their voice.
Motion and sound effects: For an even more cinematic experience, users can now enjoy sound effects when swiping through content and features like parallax effect for added visual depth.
Images: The Prime Video app on Apple TV now uses higher resolution images so customers can fully immerse themselves into their favorite movie or TV show.
Accessibility: Apple’s best-in-class suite of accessibility features, like VoiceOver, Hover Text and Bold Text, are now available to enhance the viewing experience.

I haven’t tested the new app yet, but overall it looks like an excellent update to Prime Video’s Apple TV app.

Better use of the Siri Remote, more fluid gestures, faster search, and more should provide a much more native-feeling tvOS experience than Amazon has ever had.

And hey, while I personally think the Apple TV app provides a better TV+ experience, you can also subscribe to and watch Apple TV+ from directly inside Amazon’s app.