A once-popular beer variety said to be “refreshing to the core” is finally heading back to shelves.
The “zestful” lager was first released in 2020 and then reprised its role as a limited-time offer twice in the two years that followed. Unfortunately, as any fan of Busch Light Apple will tell ya, the brand stopped offering it after its 2022 release.
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After years of fan requests, Anheuser-Busch is finally bringing back Busch Light Apple, which the company said offers a “smooth sip that Busch Light fans know and love” just with an added “zestful bite of crisp apple flavor” that “leaves a touch of sweet on the frontend, with a clear beer finish on the back end.”
“One in every three comments on Busch Light’s social posts is from fans urging us to bring back Busch Light Apple, and we’ve read every single one,” Krystyn Stowe, head of marketing at Busch Family & Natural Family at Anheuser-Busch said in a statement. “We have always listened to our fans and met them exactly where they are,” Stowe added.
To help announce the highly anticipated return of the LTO, the beloved beer company enlisted Ronald Wayne, who famously liquidated his 10 percent stake in Apple–the now booming tech giant he co-founded—for just $800 in 1976.
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“Back then, I wasn’t confident enough to see the opportunity in front of me. This time, I know a good thing when I see it,” Wayne joked. “When Busch Light Apple comes around, you don’t hesitate, you stock up. This is one opportunity I’m not letting slip away.”
Busch Light Apple will be available for purchase at nationwide retailers that already stock other Anheuser-Busch products beginning this May while supplies last.
Those 21+ who want a chance to win $800 in beer money to stock up on their “favorite liquid asset” can enter the sweepstakes by commenting #BLAppleStockUp and #Sweepstakes on Busch Light’s social posts from Wednesday, April 30 through Wednesday, May 14.
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