PartyNextDoor is launching a playable concert experience in “Fortnite” Friday, marking the latest musical artist to team with the online gaming platform.
Premiering Aug. 1 at 1 p.m. EST, the limited-time event “set on a custom island designed to match [PartyNextDoor’s] creative vision” was developed in partnership with Sony Music Entertainment, Sony Immersive Music Studios and Drake’s OVO Sound, PartyNextDoor’s label.
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Per Sony’s description for the interactive “Fortnite” concert, “Starting from the top of the CN Tower in his home city of Toronto, ‘Fortnite’ players will travel on a private jet to the sands of South Beach to attend a PND show like no other, followed by an exclusive after party at David Grutman’s LIV at the Fontainebleau Miami Beach which has been recreated for the experience. Throughout the journey, players can participate in quests and interactive elements such as scavenger hunts, mini-games and parkour levels.”
The code for the custom PartyNextDoor “Fortnite” island is 7024-5026-8823.
Additionally, “PartyNextDoor’s larger-than-life avatar will perform visually dynamic, stylized versions of several of his hits, including ‘Break from Toronto,’ which will be available as a Jam Track in the Fortnite Shop, in addition to ‘M a k e I t T o T h e M o r n i n g’ and ‘Somebody Loves Me.’”
A self-proclaimed fan of “Fortnite,” PartyNextDoor said in a statement Thursday: “When the opportunity to create our own world came up, it was a natural fit.”
PartyNextDoor was the first artist to sign to Drake’s OVO Sound label under Sony. In addition to his Grammy-nominated six-time platinum track “Come and See Me” with Drake, he has written hits including Rihanna’s “Work” and DJ Khaled’s “Wild Thoughts,” both of which hit No. 1 as singles on Billboard 100.
Most recently, PartyNextDoor topped the Billboard 200 and Apple Music charts with the release of “$ome $exy $ongs 4 U” with Drake, which he is currently promoting on tour in Europe.
Watch the reveal trailer for PartyNextDoor’s “Fornite” concert event below.
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