Paris Hilton is getting into the celebrity skincare game
In an exclusive interview, the mogul tells PEOPLE about her new skincare line, Parivíe
The collection consists of six multitasking products that feature high-quality ingredients, including an AI-generated peptide
Hilton says she wanted the brand “to feel and look gorgeous”
Paris Hilton’s skincare line, Parívie, looks exactly like you think it would.
Pink and iridescent, the collection is every bit an homage to Hilton’s signature style. “That was one of the most fun parts for me because I love to make mood boards and be creative,” Hilton tells PEOPLE about designing the packaging. (The product names, like That’s Radiant Daily Purifying Cleanser and That’s Firm Contouring Neck Cream, also wink to another trademark of Hilton’s — her famous catchphrase, “that’s hot.”)
“My product lines have always been about affordable luxury, so I wanted it to feel and look gorgeous,” the mogul explains. “Growing up, I would always see my mom’s boudoir with all of her perfumes and her skincare, it always looked so pretty. So, I just want everyone to feel that way when they are doing their skincare.”
The products aren’t just beautiful, though.
Co-founded alongside Alexandra Marsh and in partnership with Hilton’s media company, 11:11 Media, Parivíe is intended to empower women by offering multitasking products made with high-quality ingredients. The lineup features six products that range from $38 to $125.
The brand has also developed a proprietary, AI-discovered peptide that’s featured in That’s Tight Plumping Vitality Serum. The Infinite Youth Technology, Hilton says, “helps with elastin and collagen, tightening, reducing dark spots and discoloration and just making your skin gorgeous.”
Ashley Osborn
Paris Hilton.
With over 20 brands and product lines to her name (including a fragrance empire that just launched its 30th scent), Hilton has dabbled in skincare before. The mogul launched a line called Pro D.N.A. as part of a licensing deal in 2018, but Parivíe, she says, is “my baby.”
“This is something that I’ve built from the ground up,” she says, noting that she was involved in “every formula from the start.”
“This is the first time where I have ownership,” Hilton continues. “I really wanted it to reflect me in every way and basically take all of my knowledge from so many years being a skincare lover. Traveling all around the world, going to the best spas, meeting the most incredible facialists and estheticians. I’ve learned so much and I took all of that knowledge and created Parivíe with my team.”
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Kevin Ostajewski
Paris Hilton.
Related: Paris Hilton Says Mom Kathy Hilton Gave Her These Words of Advice Before The Simple Life Premiered
Hilton is also passing along her skincare knowledge to her two children, son Phoenix Barron, 2, and daughter London Marilyn, 1. Her own mom, she says, taught her a skincare routine at just eight years old, emphasizing the importance of sun protection.
“I’m so grateful that I listened to my mom, because most of my friends were just never using any skincare,” she says. “They were just laying out in the sun getting fried, and I was always the one with a giant hat and sunglasses being like, ‘I’m not going in the sun.'”
Hilton’s kids are already well on their way to becoming skincare pros. The Simple Life star says she’s built her very own wellness center and spa — called the Sliving Spa by Parivíe — downstairs in her home, complete with “the most high-tech medical grade equipment, all the machines, hyperbaric chamber, the cryo chamber, red light beds, all of the most high-tech devices.”
“It’s just fun just to go in there with [the kids], we’ll even play in the hyperbaric [chamber], it looks like a spaceship.”
Ashley Osborn
Paris Hilton.
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As Hilton embarks on her latest venture, the star feels grateful for the impact she’s made on pop culture thus far. Her hyper-feminine, over-the-top fashion sense — including trends that are regaining popularity today — is what helped launched her to stardom in the early 2000s.
“Everyone else around me would be like, ‘Oh my God, what is this outfit? It’s too much,'” she reflects. “But it was just something that was always inside of me. I think I’ve been ahead of my time and taking risks and having fun, and then the 2000s came around, aall of a sudden anything I would wear would be selling out.”
Her only fashion regret? “The one thing I cringe about is being decked out head to toe in on Dutch — the hat, the shirt, the jeans, the belt buckle, the sunglasses.”
“Other than that, I love everything else,” she continues, “and it makes me so proud to see so many people that are inspired by that fashion too. It’s really cool to see.”
Parívie is available to shop now.
Read the original article on People
