Papa Johns and Mountain Dew have teamed up on a new twist to a dirty soda ahead of the Season 2 premiere of Hulu’s “The Secret Lives of Mormon Wives.”
The ‘Cini Dirty Soda blends Mountain Dew’s citrus flavor with the kick of a Papa Johns pepperoncini, culminating in a “fizzy, tangy concoction,” the pizza restaurant chain said in a news release.
Beginning May 14, and for a limited time, Papa Rewards members can enter for a chance to get a limited-edition ‘Cini Dirty Soda kit at papajohnscinisoda.com, no purchase necessary. The kit comes complete with a sleek insulated bag and all the ingredients fans need to whip up the beverage.
If you’re not able to get a kit, Papa Johns said it will spill the “dirty (soda) secrets” on its Instagram page soon.
What is dirty soda?
Dirty soda typically involves mixing carbonated soda with a splash of coffee creamer, and sometimes fruits and flavored syrups.
The origins of “dirty soda” are unknown, but the trend began to pick up in 2010 when Swig, dubbed the “home of ‘dirty’ soda,” opened up in St. George, Utah. The soda business grew in popularity in a predominant Mormon area, according to the New York Times, as the church prohibits drinks that are hot caffeinated like tea and coffee.
The drink gained nationwide popularity in December 2021 when singer Olivia Rodrigo posted a picture of herself holding a Swig cup on Instagram. Eater reported in April 2022 that there were over 700,000 mentions of #dirtysoda on TikTok following Rodrigo’s post.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
This article originally appeared on USA TODAY: Papa Johns, Mountain Dew collab on new limited-time drink
