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& Other Stories Names Jonathan Saunders as Chief Creative Officer

Last updated: April 2, 2025 8:00 pm
Oliver James
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2 Min Read
& Other Stories Names Jonathan Saunders as Chief Creative Officer
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Scottish fashion designer Jonathan Saunders, who closed his eponymous label in 2016 and stepped down as chief creative officer from Diane Von Furstenberg in 2017, is taking on a newly created role at & Other Stories, the brand announced today.

Saunders will lead & Other Stories’ overall creative direction, shaping how the brand evolves and expresses itself.

“Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase,” Lina Söderqvist, & Other Stories’ managing director, said. “His engagement and creative leadership, combined with a deep understanding of contemporary fashion, will be instrumental as we move forward. We look forward to working with Jonathan as we continue to evolve, and I am delighted to welcome him to us.”

jonathan saunders runway lfw ss16
Jonathan Saunders’s London Fashion Week spring/summer 2016/17 show Rob Ball – Getty Images

Saunders was also previously creative director of Pollini, and has consulted for brands such as Calvin Klein, Tiffany & Co., Chloé, Louis Vuitton, Alexander McQueen, Pucci, and Marc Jacobs. He is known for his innovative use of color and print.

“I am excited to be working with & Other Stories and the H&M Group on this new chapter for the brand. I think that thoughtful, expressive design that is also accessible, is powerful in this fast-evolving industry,” Saunders said.

He’s set to start in “the first half of 2025.”

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