Grammy nominated artist and actor Omar Apollo has joined forces with alt-pop trio Latin Mafia on a new cumbia single called “Hecho Para Ti” (“Made For You”). The Spanish-language single is co-produced by Tyler Spry (who had a hand in Bad Bunny’s hit “DTMF”), while its accompanying music video was directed by Aidan Cullen and executive produced by Stillz.
The nostalgic, VHS-style video was filmed at the iconic Salón Tropicana in Mexico City. It follows the theme of the song’s narrative, diving into the emotional aftermath of a failed relationship. The song was first performed live during Latin Mafia’s show at Mexico City’s Palacio de los Deportes on July 5, when they surprised fans with Apollo and the unreleased preview.
More from Variety
Music Industry Moves: Bad Bunny’s Label Rimas Entertainment Acquires Stake in Dale Play Records
Daniel Craig on Reactions to His ‘Queer’ Sex Scenes: ‘It’s Pretty Prudish to Me’
Latin Mafia Announces First U.S. Tour (EXCLUSIVE)
Since signing with Rimas Entertainment (Bad Bunny, Eladio Carrión and Arcángel) in 2024, Latin Mafia — with brothers Milton, Emilio and Mike de la Rosahas — enjoyed a breakout year, including the launch of their first North American tour, “Te Odio y Te Extraño Mucho” (“I Hate and Miss You So Much”).
Latin Mafia’s “Te Odio y Te Extraño Mucho” tour spanned 38 cities, including 17 sold-out shows in the United States and 14 in Mexico. The trek will conclude with a summer performance at the iconic Lollapalooza festival in Chicago on Aug. 3.
Latin Mafia will then appear in Los Angeles on Aug. 5 to be interviewed at the Grammy Museum on for the venue’s “An Evening With…” series. The trio was nominated for best new artist at the Latin Grammys last year.
Watch the video for “Hecho Para Ti” below.
Best of Variety
New Movies Out Now in Theaters: What to See This Week
‘Harry Potter’ TV Show Cast Guide: Who’s Who in Hogwarts?
Final Emmy Predictions: Talk Series and Scripted Variety – New Blood Looks to Tackle Late Night Staples
Sign up for Variety’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
