Meta and Oakley have partnered to create new glasses that utilize artificial intelligence to serve users while they serve looks.
The tech giant and the sports equipment chain unveiled their new Oakley Meta HSTN on June 20, allowing users to access assistive technology without laying a hand.
With a built-in camera and open-ear speakers, the water-resistant frames will allow users to listen to a podcast, stream their favorite playlist or record a day in their life in Ultra HD (3K) footage, according to Meta. With the use of AI, users can ask Meta questions regarding weather, restaurants, culture or more.
A video trailer shared by the two companies shows that users can ask “Hey Meta, how strong is the wind today?” or say “Hey Meta, take a video” to get immediate assistance.
“Together with Meta, we are setting new bounds of reality,” Oakley Global President Caio Amato said in a news release. “It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”
The collaborative product comes after Meta worked with Ray-Ban for its smart glasses that debuted in 2023 and have sold millions, Meta said.
When will Oakley Meta HSTN glasses be available, and how much?
A release date for the Oakley Meta HSTN glasses collection has not been shared, but Meta hinted that they will drop later this summer.
Customers hoping to be the first to get their hands on the new model can preorder it for $499 starting on July 11, with the retail price expected to drop to $399 later this summer.
Watch the Oakley Meta HSTN product trailer
Which countries will the Oakley Meta HSTN be made available?
The Oakley Meta HSTN will be available for purchase later this year in the following countries:
United States
Canada
United Kingdom
Australia
Germany
France
Italy
Ireland
Austria
Belgium
Sweden
Norway
Finland
Meta said it aims to sell the products to customers in Mexico, India and the United Arab Emirates later in 2025.
How to get the Oakley Meta HSTN?
Those who want to be among the first to know about the availability of Oakley Meta HSTN glasses can sign up for updates here and at Oakley.com.
This article originally appeared on USA TODAY: Oakley and Meta launch new AI glasses. What do they do?
