This Halloween, North West, 12, proved herself a true pop culture connoisseur by orchestrating a viral, multi-generational costume with her mother Kim Kardashian and grandmother Kris Jenner, transforming them into the New York City-based TikTok prankster family Jay Guapõ, Pink Cardigan, and Chrissy G.
Halloween 2025 arrived early with a splash of viral internet culture, courtesy of the Kardashian-Jenner family. This year, the elaborate costume tradition took a modern twist, with 12-year-old North West leading her mother, Kim Kardashian, and grandmother, Kris Jenner, in a hilarious tribute to a family of popular TikTok comedians.
The highly anticipated reveal came on Friday, October 24, when Kim and North’s joint TikTok account shared a series of videos showcasing their meticulously recreated looks. The family embraced the roles of Jay Guapõ, Pink Cardigan, and Chrissy G., a well-known family of New York City-based prank TikTokers celebrated for their sketch comedy and engaging online presence.
Kim Kardashian, 45, fully committed to her role as Jay Guapõ, sporting fake tattoos and facial hair to mimic the comedian’s distinctive look. Jay Guapõ is recognized for his energetic dancing, prank videos, and overall playful shenanigans that have garnered a massive following on the platform.
Matching her mother’s enthusiasm, North West transformed into Pink Cardigan, Jay Guapõ’s younger sibling, wearing a bright pink cardigan over a white top, a staple of the character’s attire. The matriarch of the family, Kris Jenner, 69, completed the trio, stepping into the shoes of Chrissy G., the mother character, by donning a black sweater and a vibrant red wig. This multi-generational effort showcased the family’s dedication to their Halloween tradition, proving that fun has no age limit, as reported by People.
The viral tribute quickly caught the attention of the original TikTok stars. On Saturday, October 25, Jay Guapõ himself shared his excitement, posting on his own TikTok with the caption, “Nah chat we made ittttt.” Kim Kardashian humorously acknowledged North’s role in the selection, commenting, “North put me on 😂.” Guapõ’s appreciative reply, “WWW NORTH 😭😭😭❤️❤️,” signifying a major win for North, further cemented the costume’s success in the internet community.
A Legacy of Unforgettable Halloween Transformations
The Kardashian-Jenner clan has long been celebrated as Halloween costume connoisseurs, consistently delivering show-stopping looks that range from iconic movie characters to influential musicians. This year’s TikTok-inspired ensemble only adds to their impressive repertoire, showcasing a dynamic shift towards current digital trends.
North West’s passion for creative costumes has been evident in previous years, often showcasing multiple transformations. In 2024, she captivated her followers by dressing as rapper Tyler, the Creator, recreating his iconic blue suit and blonde bob from his IGOR album era. She further impressed by teaming up with a friend to channel Usher and H.E.R.’s 2024 Super Bowl performance, complete with a replica black and white latex catsuit and fake guitar. These choices underscore her keen eye for detail and her finger on the pulse of popular culture, as noted by TMZ staff.
The mother-daughter duo also collaborated in 2023 for a memorable nod to the classic rom-com Clueless. Kim Kardashian embodied Alicia Silverstone’s character, Cher, with blonde locks, a yellow plaid skirt and blazer, and white knee-high socks. North, meanwhile, perfectly captured Stacey Dash’s character, Dionne, in a black plaid ensemble, signature floral hat, and braids. The pair even posed with a white Jeep, reminiscent of Cher’s vehicle, to complete their homage to the 1995 film.
Beyond the Costumes: North West’s Growing Influence
This year’s Halloween choice is more than just a costume; it’s a testament to North West’s increasing influence within her famous family and her savvy understanding of contemporary internet culture. At just 12 years old, she’s not only participating in family traditions but actively shaping them, introducing her mother and grandmother to a new generation of digital entertainers.
North West is the eldest child of Kim Kardashian and her ex-husband Kanye West, whose divorce was finalized in November 2022. The former couple also shares three other children: son Saint, 9, daughter Chicago, 7, and son Psalm, 6. As North continues to grow, her distinct personality and creative choices are becoming an undeniable force in the family’s public presence, particularly on platforms like TikTok where she actively shares her interests and creativity.
