Meghan Markle’s Newest Venture Has Fans Ready for Summer Now originally appeared on Parade.
Right before summer kicked off, Meghan Markle decided that the season just wouldn’t be complete if it wasn’t celebrated with our feet up and a fresh glass of rosé in hand. In other words, the Duchess of Sussex just announced that she’s launching her very own rosé!
Fans were already ecstatic as the rosé news came along with a summer restock of the Duchess’ bestselling lifestyle brand’s products. Almost as soon as Markle’s, As Ever, teas, spreads and more were restocked, they sold out in under an hour.
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This isn’t the first time Markle’s beloved products have sold out though. When the brand (which Markle calls a “love language”) launched for the first time this year, it set a tone for flying off of shelves.
Disappointed fans and shoppers who couldn’t grab one of Markle’s signature fruit spreads this time around can now delight in the news of the impending “debut Napa Valley rosé.” Which, according to As Ever’s website, is launching “just in time for summer entertaining.”
So, what exactly can fans expect this rosé to taste like? As Ever describes the new rosé as a “bespoke blend” with notes of stone fruit and a “gentle minerality.”
Since the rosé wasn’t part of the summer restock, shoppers who missed out on the brand’s latest drop are in luck. Because we can mark our calendars down to order this rosé starting July 1st at 8 am PT/11 am ET.
Considering that Markle’s products always sell out in an instant, it’s best to try to order the rosé as soon as the morning of July 1 rolls around. In an Instagram post highlighting the rosé, the brand gushed “cheers, dears! Wishing you a wonderful weekend! You’ve certainly made ours wonderful. We sold out…again!”.
The rosé wasn’t the only new offering As Ever brought to the table (literally). The brand also dropped a new jam for a new season.
Related: What Anne Burrell Said About Appearing on Meghan Markle’s Cooking Show Weeks Before Her Death
In spring, when the brand originally launched, the brand sold raspberry jams. This time around, As Ever ushered in a new Apricot Spread which it described as having a “smooth texture and gentle tartness” which “pair beautifully with everything from toast to cheese boards.”
While the apricot sold out, the brand is already excitedly hinting that another jam is on the way. Thanks to a recipe from the Duchess herself, fans can expect a Raspberry Spread to launch “soon.”
So much As Ever excitement! Until July 1st, we’ll be preparing for a summer that’s sweeter than ever thanks to this brand new rosé.
Related: Meghan Markle Admits the One Thing She Wishes She Could Change
Meghan Markle’s Newest Venture Has Fans Ready for Summer Now first appeared on Parade on Jun 23, 2025
This story was originally reported by Parade on Jun 23, 2025, where it first appeared.
